The future of the American mall

Somewhere in suburbia, a shopping mall stands empty, spookily devoid of the retailers and bustling foot traffic that marked the golden era of the mammoth-sized mall. Photos of such centers, now gutted and grim, have become visual evidence of a fact-of-retail: The mall is dead. But, that’s not quite the case.

“The malls that are anchored by bad department stores, that are failing, really are dead,” said Ken Morris, principal at Boston Retail Partners. “There will be fewer malls — that’s a fact. But what’s interesting is what’s happening to the good malls. They’re evolving and, frankly, they’re packed.”

To read the rest of this story, please visit Glossy.

https://digiday.com/?p=220463

More in Marketing

Hyve Group buys the Possible conference, and will add a meeting element to it in the future

Hyve Group, which owns such events as ShopTalk and FinTech Meetup, has agreed to purchase Beyond Ordinary Events, the organizing body behind Possible.

Agencies and marketers point to TikTok in the running to win ‘first real social Olympics’

The video platform is a crucial part of paid social plans this summer, say advertisers and agency execs.

Where Kamala Harris and Donald Trump stand on big tech issues

The next U.S. president is going to have a tough job of reining in social media companies’ dominance and power enough to satisfy lawmakers and users, while still encouraging free speech, privacy and innovation.