The future of the American mall

Somewhere in suburbia, a shopping mall stands empty, spookily devoid of the retailers and bustling foot traffic that marked the golden era of the mammoth-sized mall. Photos of such centers, now gutted and grim, have become visual evidence of a fact-of-retail: The mall is dead. But, that’s not quite the case.

“The malls that are anchored by bad department stores, that are failing, really are dead,” said Ken Morris, principal at Boston Retail Partners. “There will be fewer malls — that’s a fact. But what’s interesting is what’s happening to the good malls. They’re evolving and, frankly, they’re packed.”

To read the rest of this story, please visit Glossy.

More in Marketing

How esports company Blast is claiming it’s officially profitable

Blast’s expansion is an encouraging sign for the broader competitive gaming industry, particularly given the ongoing “esports winter.”

As CMA’s Privacy Sandbox Probe gathers momentum, here’s what marketers must know

Today is D-Day for marketers to voice their take on Google’s alternative to third-party cookies for the U.K.’s Competitions and Markets Authority (CMA).

Marketing Briefing: As M&A rebounds, ‘it all hinges upon the CMO having a seat at the table’

As C-Suites look for growth through M&A, questions emerge for marketers at those companies: What happens to the brands?