The future of the American mall

Somewhere in suburbia, a shopping mall stands empty, spookily devoid of the retailers and bustling foot traffic that marked the golden era of the mammoth-sized mall. Photos of such centers, now gutted and grim, have become visual evidence of a fact-of-retail: The mall is dead. But, that’s not quite the case.

“The malls that are anchored by bad department stores, that are failing, really are dead,” said Ken Morris, principal at Boston Retail Partners. “There will be fewer malls — that’s a fact. But what’s interesting is what’s happening to the good malls. They’re evolving and, frankly, they’re packed.”

To read the rest of this story, please visit Glossy.

More in Marketing

‘There’s nothing wrong with being a heritage brand’: How Revlon is updating its image by looking to the past

Revlon named musician and actress Teyana Taylor and country music star Megan Moroney as the faces of its “Revlon Be Unforgettable” campaign.

Inside agency OK Future’s AI ‘pressure cooker’ experiment with Goodwipes

OK Future cut Goodwipes’ AI spoof from six weeks to four days, exposing big savings and burnout risks.

From influencers to AI, here’s what Gen Alpha thinks about your brand

The Gen Alpha cohort now influences nearly half of total U.S. household spending in families with children ages 8-14.