Ford, which announced in May that it would be seeking partnerships outside of the auto industry, is getting involved in sustainable fashion.
Ford’s Fusion Labs workshop, which launched in June at LA’s art, music and fashion event Made LA, partnered with denim brand 69 Denim and fashion label RTA Crew and Collective for two products: jeans embroidered with custom Ford Fusion patches and screen-printed eco-friendly tote bags.
To read the rest of the story, please visit Glossy.
More in Marketing
Hyve Group buys the Possible conference, and will add a meeting element to it in the future
Hyve Group, which owns such events as ShopTalk and FinTech Meetup, has agreed to purchase Beyond Ordinary Events, the organizing body behind Possible.
Agencies and marketers point to TikTok in the running to win ‘first real social Olympics’
The video platform is a crucial part of paid social plans this summer, say advertisers and agency execs.
Where Kamala Harris and Donald Trump stand on big tech issues
The next U.S. president is going to have a tough job of reining in social media companies’ dominance and power enough to satisfy lawmakers and users, while still encouraging free speech, privacy and innovation.