How Ford’s marketing the Fusion with fashion partnerships

Ford, which announced in May that it would be seeking partnerships outside of the auto industry, is getting involved in sustainable fashion.

Ford’s Fusion Labs workshop, which launched in June at LA’s art, music and fashion event Made LA, partnered with denim brand 69 Denim and fashion label RTA Crew and Collective for two products: jeans embroidered with custom Ford Fusion patches and screen-printed eco-friendly tote bags.

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