Why the Fifth Avenue flagship hasn’t died yet

On Tuesday, Rent the Runway’s new Manhattan store opened to the public, a move that doubled down on the online fashion rental platform’s dedication to brick-and-mortar.

The 5,000 square foot space in Flatiron, a short walk from Fifth Avenue, includes an iPad introduction to how the company’s clothing rental system works (and a check-in field for grabbing new customer emails), easy access for online pick-ups and returns, a curated selection of Rent the Runway’s offerings — both formal attire and everyday wear — and a space dedicated to stylist appointments, complete with a mood board and champagne. On digital screens in the store, shoppers can view a selection of photos uploaded by Rent the Runway users, as well as check out inventory that’s available online, not in the store.

To read the rest of this story, please visit Glossy.

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