Digiday Publishing Summit

Connect with execs from Axios, The New York Times, Paramount and more.

VIEW PASSES

Fewer influencers, more conversations: Fashion’s 2017 resolutions

With a new year ahead of us, it’s time to consider what improvements, advancements and changes 2017 will have in store for the fashion industry.

After a tumultuous 2016, observers can expect fashion and luxury brands and retailers to revert back to basics while embracing a renewed perspective on some of the industry’s biggest areas. For example, Instagram will do more for brands, while influencers will do less — and while mobile apps take a back seat (except for a select few), chat-driven customer service will emerge. Ready for what’s next? Here’s a look at 2017 in fashion’s should-be New Year’s resolutions.

To read the rest of this story, please visit Glossy.

More in Marketing

D+ Research: Marketers hesitate to adopt AI for influencer and CTV marketing

Advertisers embrace AI for social media and retail media marketing, but are slower to adopt AI for influencer and CTV marketing.

OpenAI set to expand ads to France, Germany and Ireland

The ads solutions vacancies in those markets signify that OpenAI will have achieved a presence in every major global advertising region within less than a year.

How Bandit Running is expanding internationally while staying hyperlocal

Bandit’s focus on core running communities has helped it grow enough to start expanding outward.