Lock in a year of Digiday+ for 35% less. Ends May 29.
With a new year ahead of us, it’s time to consider what improvements, advancements and changes 2017 will have in store for the fashion industry.
After a tumultuous 2016, observers can expect fashion and luxury brands and retailers to revert back to basics while embracing a renewed perspective on some of the industry’s biggest areas. For example, Instagram will do more for brands, while influencers will do less — and while mobile apps take a back seat (except for a select few), chat-driven customer service will emerge. Ready for what’s next? Here’s a look at 2017 in fashion’s should-be New Year’s resolutions.
To read the rest of this story, please visit Glossy.
More in Marketing
OpenAI gives ChatGPT ads a visual upgrade
OpenAI is building on its single ad format to include some new iterations that give advertisers more optionality over their appearances.
‘Trust becomes the product’: Marketers grapple with Google’s new suite of AI-powered ad agents
Google announced a new souped up suite of agentic ad tools backed by its LLM, Gemini.
Who owns agentic workflows? Agencies struggle to govern new tools as marketing budgets surge
Deciding how AI is used, vetting tools, shaping best practices and how staff are incentivized to use AI tools are still up for debate internally at agencies.