Eight seats remain

Secure your place at the Digiday Publishing Summit in Vail, March 23-25

REGISTER

Fewer influencers, more conversations: Fashion’s 2017 resolutions

With a new year ahead of us, it’s time to consider what improvements, advancements and changes 2017 will have in store for the fashion industry.

After a tumultuous 2016, observers can expect fashion and luxury brands and retailers to revert back to basics while embracing a renewed perspective on some of the industry’s biggest areas. For example, Instagram will do more for brands, while influencers will do less — and while mobile apps take a back seat (except for a select few), chat-driven customer service will emerge. Ready for what’s next? Here’s a look at 2017 in fashion’s should-be New Year’s resolutions.

To read the rest of this story, please visit Glossy.

More in Marketing

Furniture.com was built for SEO. Now it’s trying to crack AI search

Furniture.com is among many dot-com companies grappling with how AI and chatbots are changing the way shoppers search for information.

Inside Amazon’s effort to shape the AI narrative on sustainability and ethics

As AI backlash grows, Amazon is trying to reshape the narrative — starting with journalists, creators and marketers.

Best Buy wants to be the hub for AI-powered hardware like glasses, laptops

The tech retailer is looking for growth, as its revenue was essentially flat this past fiscal year from the year before, at almost $42 billion.