Fewer influencers, more conversations: Fashion’s 2017 resolutions

With a new year ahead of us, it’s time to consider what improvements, advancements and changes 2017 will have in store for the fashion industry.

After a tumultuous 2016, observers can expect fashion and luxury brands and retailers to revert back to basics while embracing a renewed perspective on some of the industry’s biggest areas. For example, Instagram will do more for brands, while influencers will do less — and while mobile apps take a back seat (except for a select few), chat-driven customer service will emerge. Ready for what’s next? Here’s a look at 2017 in fashion’s should-be New Year’s resolutions.

To read the rest of this story, please visit Glossy.

More in Marketing

An introvert’s guide to navigating Cannes Lions 2026

How to enjoy Cannes Lions when you’re a true introvert.

The official judgmental map of Cannes Lions 2026

This map won’t tell you where to go during Cannes Lions. It will tell you where you actually are.

The definitive Digiday guide to what’s in and out at Cannes 2026

Here’s what’s in and out for the Cannes Lions International Festival of Creativity.