Fewer influencers, more conversations: Fashion’s 2017 resolutions

With a new year ahead of us, it’s time to consider what improvements, advancements and changes 2017 will have in store for the fashion industry.

After a tumultuous 2016, observers can expect fashion and luxury brands and retailers to revert back to basics while embracing a renewed perspective on some of the industry’s biggest areas. For example, Instagram will do more for brands, while influencers will do less — and while mobile apps take a back seat (except for a select few), chat-driven customer service will emerge. Ready for what’s next? Here’s a look at 2017 in fashion’s should-be New Year’s resolutions.

To read the rest of this story, please visit Glossy.

https://digiday.com/?p=216118

More in Marketing

A business partnership concept illustrated by two hands in suits shaking hands, representing how publishers can build strategic vendor partnerships to drive meaningful performance.

How Substack is redefining trust and safety by creating a new division of ‘standards’

Substack has moved away from calling it ‘trust and safety’ to ‘standards and enforcement’ to better reflect its long-held stance.

The header image shows the silhouette of a woman.

‘People get too stuck on their job title’: Confessions of an agency-based creator on challenges of the creator economy

In the latest edition of Digiday’s Confessions series, we hear from a marketing associate and creator about the difficulty of the strictly-defined lanes that exist at agencies and why today’s social media landscape requires more flexibility.