for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
FCB’s holiday-party email to staff: Stupid Fun vs. Responsible Fun
Every industry is being rocked by allegations of sexual misconduct. Agencies aren’t immune.
As The Wall Street Journal previously reported, IPG-owned FCB Worldwide sent a memo to its 2,000-plus employees in North America last week that detailed exactly how they should act at parties during the holidays.
Titled “Holiday Reminder: Stupid Fun vs. Responsible Fun,” the note, signed by worldwide CEO Carter Murray and worldwide chief creative officer Susan Credle, said “Stupid Fun in the workplace” becomes “Regrettable Fun” the next day — which ends up, the note insinuates, in potential harassment issues.
Here’s the full email.
More in Marketing
TikTok recreates its ads for billboards through Vistar partnership
Partnering with Vistar Media, TikTok is rebuilding — not repurposing — ad creative for OOH, with tight control over branding and execution.
OpenAI starts laying foundations for ChatGPT ads in EU
Updates to the company’s conversion pixel signals a consent-first approach to ads in Europe, shaped by stricter EU privacy rules.
Baller League’s creator strategy: reach is not the same as fandom
Baller League’s growth strategy: build fandom first, sell franchises second.