The fashion show production process goes digital

The fashion show production process, which traditionally happens by way of email chains, Microsoft Office, in-person meetings and printouts of Powerpoint decks, is transitioning to the digital world — albeit slowly.

At LDJ Productions, a fashion production agency that worked with eight designers on their fall 2017 shows, the team has used tools like Trello and Slack to put together resources leading up to the show date for the past two fashion week seasons.

buttonglossy-01

More in Marketing

YouTube’s upmarket TV push still runs on mid-funnel DNA

YouTube is balancing wanting to be premium TV, the short-form powerhouse and a creator economy engine all at once.

Digiday ranks the best and worst Super Bowl 2026 ads

Now that the dust has settled, it’s time to reflect on the best and worst commercials from Super Bowl 2026.

In the age of AI content, The Super Bowl felt old-fashioned

The Super Bowl is one of the last places where brands are reminded that cultural likeness is easy but shared experience is earned.