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Holding pattern: Omnicom, IPG and the deal that’s leaving marketers on edge
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Kristina Monllos
Kristina Monllos
Evolving Agencies
Who are the winners and losers of Omnicom’s proposed acquisition of IPG?
8 hours ago
Evolving Agencies
Holding pattern: Omnicom, IPG and the deal that’s leaving marketers on edge
8 hours ago
Member Exclusive
Marketing Briefing: The case for and against Omnicom acquiring IPG
Marketing on Platforms
As health and wellness brands brace for ad restrictions on Meta, marketers and advertisers seek more transparency
Member Exclusive
Marketing Briefing: Why marketers aren’t focused solely on ‘use it or lose it’ spending in Q4 anymore
The Confessions
‘You don’t want to be discounting so much’: Confessions of a media buyer on the challenges of an extended Black Friday Cyber Monday
Member Exclusive
Marketing Briefing: How co-branding became ‘a key piece’ of how marketers plan their year
Brands in Culture
‘The most controversial rebrand of the year’: Understanding the tightrope that legacy brands like Jaguar walk during a rebrand
Member Exclusive
Marketing Briefing: With RFK Jr. headed to HHS, what should pharma advertisers be thinking about?
Member Exclusive
Marketing Briefing: Understanding CMOs’ top priorities ahead of the next Trump presidency
Brands in Culture
Trump, the manosphere and the marketer’s creator dilemma
Member Exclusive
Marketing Briefing: What recent earnings for P&G, Unilever and Coke say about where the industry is headed
Brands in Culture
Marketing execs believe deeper relationships, understanding influencers can avoid potential backlash in politics
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