Kristina Monllos

Kristina Monllos

Digiday @ SXSW

How marketers at FX, Paramount and Criterion feel about experiential at SXSW
Member Exclusive

Marketing Briefing: Why marketers should pay attention to SXSW’s embrace of creators
Digiday @ SXSW

‘We have all this real estate’: An oral history of Austin-based agency GSD&M’s SXSW parties
Digiday @ SXSW

As SXSW kicks off, marketers embrace it as an ‘accessible’ conference for content, connection
Member Exclusive

Marketing Briefing: How the desire for cultural relevance is changing marketers’ planning cycles
Retail Revolution

With ad revenue reaching $4.4B, buyers see Walmart’s retail media network as the ‘one to watch’
Member Exclusive

Marketing Briefing: Inside the evolution of celebrity brand partnerships
Brands in Culture

How Reformation hopes viral moments help it become ‘part of a cultural conversation’
Member Exclusive

Marketing Briefing: ‘High risk, high reward’ — Understanding the state of social media guardrails
Super Bowl

Inside Doritos’ ‘creator-led’ marketing strategy
Member Exclusive

Marketing Briefing: Is the early ad rollout to blame for a lackluster Super Bowl?
Brands in Culture

Kicked off by the Super Bowl, irreverent bro humor and sex appeal-based marketing is officially making a comeback
Super Bowl

Mascot embrace, celeb overload and metatextual advertising: Trends dominating this year’s Super Bowl ads

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