![](https://digiday.com/wp-content/uploads/sites/3/2016/10/Adobe-Everlane.jpg?w=1030&h=440&crop=1)
Everlane, the 5-year-old direct-to-consumer apparel start up, is bent on making its presence on social media as personal as possible.
The San Francisco-based retail company, founded by Michael Preysman in 2011, posed a question to its 160,000 Facebook followers on Thursday, October 20. “We’re thinking about starting a Facebook group. Need your help first though,” the post read.
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