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Burberry and Ralph Lauren are often lauded for being the luxury industry’s most digitally forward brands. While other traditional fashion houses get cold feet in the face of e-commerce, these brands embrace buzzy movements like see-now-buy-now and new platforms like Snapchat.
But, almost depressingly for an industry so digitally stunted, going all-in on digital efforts hasn’t tangibly boosted sales for either brand, as recent earnings show each fashion house facing slipping sales.
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