Join us Sept. 14-16 in Miami to connect with top publishing leaders
Burberry and Ralph Lauren are often lauded for being the luxury industry’s most digitally forward brands. While other traditional fashion houses get cold feet in the face of e-commerce, these brands embrace buzzy movements like see-now-buy-now and new platforms like Snapchat.
But, almost depressingly for an industry so digitally stunted, going all-in on digital efforts hasn’t tangibly boosted sales for either brand, as recent earnings show each fashion house facing slipping sales.
To read the rest of this story, please visit Glossy.
More in Marketing
Lifestyle brand Stanley 1913 adapts its marketing for the AI search era
The marketing it was doing worked well, but only for a human audience. The brand needed different approaches to ensure it was picked up by the AI platforms.
Walmart finally lets advertisers exclude certain search terms
Walmart Connect said it would give advertisers the ability to exclude specific search terms for sponsored-products campaigns through “negative keywords.”
Build or buy: Inside indie agency Mod Op’s AI infrastructure
Mod Op is betting that building its own AI infrastructure can deliver more value than simply licensing off-the-shelf tools.