Digiday’s Oral History of Ad Tech podcast, episode 4, the privacy reckoning with Ana Milicevic
This is part of a series that explores the once lucrative and tumultuous ad tech industry. More from the series →
RELATED: The Digiday Podcast
‘Retention has been one of our best stories of the year’: Bob Cohn on steering The Economist through crisis
Subscribe: Apple Podcasts • Spotify
The final episode of Digiday’s Oral History of Ad Tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Milicevic of Sparrow Advisers sharing her insights.
In this episode, she discusses how the blurred lines between data management platforms, customer data platforms, and now, data clean rooms have only served to confuse matters.
Now that legislation such as GDPR and CPRA have come into force, privacy is a top-line matter. Digiday’s History of Ad Tech charts its development.
In this episode, she discusses:
- How data management and ad tech started to blur
- How the creeping tide of privacy legislation influenced investment in ad tech
- Big Tech’s role in the future of the space
More in Marketing
CeraVe taps Carmelo Anthony as ‘head coach’ of its new dandruff campaign
CeraVe found that the NBA and Carmelo Anthony could give it access to a very diverse, engaged and Gen Z fandom.
Digiday Programmatic Marketing Summit May Recap: How marketers are navigating agentic ad buying
Execs are already using AI agents to buy ads. At DPMS, they shared what’s worked (and what hasn’t) and the guardrails that the industry needs to put in place to future proof.
Future of Marketing Briefing: The brands winning at AI started with process not tech
The AI agent conversation is a distraction. Here’s what matters more.