Digiday’s “Research in brief” is our newest research installment designed to give you quick, easy and digestible facts to make better decisions and win arguments around the office. They are based on Digiday’s proprietary surveys of industry leaders, executives and doers. See our earlier research on the state of the agency world here.
Globalization coupled with the rise of e-commerce has increasingly pitted brands against one another. Due to this increased competition, brands are scouring for the latest technology or strategy that can provide a competitive edge. One such area they have explored is incorporating artificial intelligence into their marketing strategies. At the Digiday Marketing Summit in the Bahamas, we surveyed 30 marketing executives to better understand their approach to artificial intelligence.
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