Secure your place at the Digiday Publishing Summit in Vail, March 23-25
Cynthia Rowley’s idea of accessible, entry-level luxury isn’t confined to sunglasses and fragrances.
The New York City-based designer has attached her name and brand to a slew of products that bear her colorful and whimsical design, while being mundane themselves by nature: mouse pads, portable phone chargers and staplers can all be found printed with Cynthia Rowley’s prints. Even office paper reams and Band-Aids can be found wrapped in Cynthia Rowley floral.
To read the rest of this story, please visit Glossy.
More in Marketing
Best Buy wants to be the hub for AI-powered hardware like glasses, laptops
The tech retailer is looking for growth, as its revenue was essentially flat this past fiscal year from the year before, at almost $42 billion.
The in-house entertainment studio is having its social media team moment
Brands are becoming media companies (again). This time they mean it.
TikTok after the legal fight and why it’s coming for Meta’s ad dollars
With legal issues behind it, TikTok is stepping up marketing and making a stronger play for Meta’s ad budgets.