What it costs to attend the Cannes Lions

Digiday covers that latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →

 

The Cannes Lions may have significantly cut prices for delegate badges by as much as 900 euros this year, but on the French Riviera during the festival it’ll still cost you about 17 euros for a café au lait and a croissant.

We asked multiple Cannes attendees across media and marketing to break down what it really costs to attend the festival.

 

 

 

https://digiday.com/?p=291779

More in Marketing

Ahead of Euro 2024 soccer tournament, brands look beyond TV to stretch their budgets

Media experts share which channels marketers are prioritizing at this summer’s Euro 2024 soccer tournament and the Olympic Games.

Google’s third-party cookie saga: theories, hot takes and controversies unveiled

Digiday has gathered up some of the juiciest theories and added a bit of extra context for good measure.

X’s latest brand safety snafu keeps advertisers at bay

For all X has done to try and make advertisers believe it’s a platform that’s safe for brands, advertisers remain unconvinced, and the latest headlines don’t help.