What it costs to attend the Cannes Lions

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →

 

The Cannes Lions may have significantly cut prices for delegate badges by as much as 900 euros this year, but on the French Riviera during the festival it’ll still cost you about 17 euros for a café au lait and a croissant.

We asked multiple Cannes attendees across media and marketing to break down what it really costs to attend the festival.

 

 

 

https://digiday.com/?p=291779

More in Marketing

Meta’s Threads ads arrive fast, but advertisers move at their own pace

Threads ads are here, and so is the predictable wave of testing.

Privacy fatigue is setting in after Google’s cookie U-turn. But the search for alternatives hasn’t stopped

Third-party cookies are still widespread but they’re no longer foundational. The shift is already underway, it’s just no longer waiting on Chrome.

confessions guy

Confessions of a media buyer on Google’s third-party cookie U-turn and how it helped a ‘largely lazy’ industry innovate

For media buyers, it’s been a wild time filled with false starts, urgency and many delays to an ever-extending deadline.