Secure your place at the Digiday Publishing Summit in Vail, March 23-25
This year, keeping up with the impending changes to the fashion calendar has proven to be a next-to-impossible task — and 2017 isn’t likely to be any different.
Designers are rapidly splitting off from the rest of the pack to work according to new fashion calendar models that make the most sense for their businesses — be it by adopting a see-now-buy-now approach to the increasingly consumer-driven market, combining their men’s and women’s shows, or ditching the ‘spring’ and ‘fall’ seasonalities for more evergreen collections.
To read the rest of this story, please visit Glossy.
More in Marketing
In graphic detail: How Anthropic’s Pentagon refusal is paying off in downloads, brand trust and enterprise deals
OpenAI’s Pentagon deal seemed to spark uproar among its users, many of whom were against it. Anthropic’s refusal to agree to the terms was seen by users as the more trustworthy alternative.
How AI could disrupt retail media’s $38 billion search ad market
ChatGPT and other AI chatbots could divert shoppers from retailer sites, putting the $38B retail search market at risk.
‘Brand safety is moving from fear to curiosity’: Zefr’s Raddon on content-level accreditation – and what it exposes about the industry
The threat is no longer a discrete piece of bad content that a keyword list or a domain block can catch. Its volume.