This year, keeping up with the impending changes to the fashion calendar has proven to be a next-to-impossible task — and 2017 isn’t likely to be any different.
Designers are rapidly splitting off from the rest of the pack to work according to new fashion calendar models that make the most sense for their businesses — be it by adopting a see-now-buy-now approach to the increasingly consumer-driven market, combining their men’s and women’s shows, or ditching the ‘spring’ and ‘fall’ seasonalities for more evergreen collections.
To read the rest of this story, please visit Glossy.
More in Marketing
Marketing’s upper middle embraces AI creative production
Scaled AI creative production is becoming ordinary among CMOS outside the billion dollar club.
‘It scared the hell out of me’: What brands have learned from creator partnerships
At Shoptalk Fall, brands like Favorite Daughter, SharkNinja and Bob’s Discount Furniture talked about what they’ve learned from working with creators.
Future of Marketing Briefing: Agency fees in creator deals are the next transparency headache for marketers
As creator marketing budgets grow, so do questions about what agencies are taking.