7 seats left:

Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit

SECURE YOUR SEAT

A comprehensive guide to 2017’s fashion calendar

This year, keeping up with the impending changes to the fashion calendar has proven to be a next-to-impossible task — and 2017 isn’t likely to be any different.

Designers are rapidly splitting off from the rest of the pack to work according to new fashion calendar models that make the most sense for their businesses — be it by adopting a see-now-buy-now approach to the increasingly consumer-driven market, combining their men’s and women’s shows, or ditching the ‘spring’ and ‘fall’ seasonalities for more evergreen collections.

To read the rest of this story, please visit Glossy.

More in Marketing

Why consulting firms won’t win at advertising until they solve these points.

The CMO-CCO split is becoming a corporate fiction

The longstanding divide between marketing and communications is eroding — not with a bang but with a slow, steady merging of responsibilities. 

‘Clicks don’t pay the bills, pipeline quality does,’ becomes LinkedIn’s case for its pricey ad prices

LinkedIn’s head of ads measurement, Jae Oh, explains why he believes the platform is “phenomenally cheaper” than others in the market.

Ad Tech Briefing: Digital Omnibus is about to land — here’s what it means for GDPR, and the future of ad targeting

The EC’s Digital Omnibus could redefine data rules — and shift power in digital advertising.