This year, keeping up with the impending changes to the fashion calendar has proven to be a next-to-impossible task — and 2017 isn’t likely to be any different.
Designers are rapidly splitting off from the rest of the pack to work according to new fashion calendar models that make the most sense for their businesses — be it by adopting a see-now-buy-now approach to the increasingly consumer-driven market, combining their men’s and women’s shows, or ditching the ‘spring’ and ‘fall’ seasonalities for more evergreen collections.
To read the rest of this story, please visit Glossy.
More in Marketing
How Bloom Nutrition is expanding internationally
Bloom Nutrition is launching in multiple foreign markets that include Australia, France and the U.K.
Fears of Big Tech bias underpin debates around W3C’s Attribution API
Critics may label the initiative as ‘Privacy sandbox 2.0,’ but advocates counter with privacy arguments.
Why agencies are taking a hybrid approach to synthetic audience research
Synthetic audiences are moving beyond AI experiments as agencies weave them into market research and client services.