This year, keeping up with the impending changes to the fashion calendar has proven to be a next-to-impossible task — and 2017 isn’t likely to be any different.
Designers are rapidly splitting off from the rest of the pack to work according to new fashion calendar models that make the most sense for their businesses — be it by adopting a see-now-buy-now approach to the increasingly consumer-driven market, combining their men’s and women’s shows, or ditching the ‘spring’ and ‘fall’ seasonalities for more evergreen collections.
To read the rest of this story, please visit Glossy.
More in Marketing
Agency AI pitches are starting to face harder questions
As agencies race to sell proprietary AI the future of marketing, 3C Ventures argues advertisers need more proof.
What brands are paying to advertise around the World Cup
Sponsorships start at around $15 million and go up to $85 million, with some experts calling $25 million the unofficial barrier of entry to appear on Fox.
Why Dove is betting on hundreds of creators for the World Cup
Dove Men is using hundreds of creators for the World Cup while balancing scale, brand safety and AI concerns.