for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
This year, keeping up with the impending changes to the fashion calendar has proven to be a next-to-impossible task — and 2017 isn’t likely to be any different.
Designers are rapidly splitting off from the rest of the pack to work according to new fashion calendar models that make the most sense for their businesses — be it by adopting a see-now-buy-now approach to the increasingly consumer-driven market, combining their men’s and women’s shows, or ditching the ‘spring’ and ‘fall’ seasonalities for more evergreen collections.
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