Clorox Fights Back Against Yale’s ‘Poopetrator’

A fecal scandal dropped at Yale University’s Saybrook College laundry room over the past week. The Yale Daily News has reported, horrifyingly, that the facility was subject to a “poopetrator,” defecating in unattended laundry machines while students’ dirty clothes were still inside.

It wasn’t long before household bleach brand Clorox butt in on Twitter with an image of a Clorox bleach bottle behind glass that reads, “BREAK GLASS IN CASE OF POOMERGENCY.”

Tide missed out on this all-too-real time opportunity.

While it’s easy to make jokes here, it’s no laughing matter for Saybrook College students now that their dirty laundry has made national headlines – and the Mad Pooper remains on the run.

https://digiday.com/?p=51863

More in Marketing

Pitch deck: Here’s how Amazon has been selling its DSP so far this year

The 24-page pitch deck for Amazon’s demand-side platform is telling: it puts its off-Amazon’s ambitions in black and white.

Amid sports marketing’s gold rush, some brands are targeting niche fan communities

As the ceiling on sport sponsorship investment rises, room for non-standard approaches is also growing for a variety of brands.

Startups try to make smart bets with marketing budgets ahead of a potentially volatile summer

While summer might be a slower season, it’s an important time for brands and retailers to ensure they’ve still got customers’ attention.