9 spots left:

Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit

REGISTER

Clorox Fights Back Against Yale’s ‘Poopetrator’

A fecal scandal dropped at Yale University’s Saybrook College laundry room over the past week. The Yale Daily News has reported, horrifyingly, that the facility was subject to a “poopetrator,” defecating in unattended laundry machines while students’ dirty clothes were still inside.

It wasn’t long before household bleach brand Clorox butt in on Twitter with an image of a Clorox bleach bottle behind glass that reads, “BREAK GLASS IN CASE OF POOMERGENCY.”

Tide missed out on this all-too-real time opportunity.

While it’s easy to make jokes here, it’s no laughing matter for Saybrook College students now that their dirty laundry has made national headlines – and the Mad Pooper remains on the run.

More in Marketing

The case for and against AI token capping

Apple is placing strict limits on its staffers’ AI token consumption. Should the marketing sector take a similar path?

reddit revenue

Reddit dangles seasonal ad credits but advertisers still want better proof it works all year round

Q4 credits may bring advertisers to Reddit, but concerns about measurement and its ad capabilities make it harder to secure year-round spend.

Amid a difficult transitional year, The Trade Desk posts a rare quarterly revenue decline

The Trade Desk’s Jeff Green hints at potential M&A, while rival DSP Viant buys Waymark.