Secure your place at the Digiday Publishing Summit in Vail, March 23-25
A fecal scandal dropped at Yale University’s Saybrook College laundry room over the past week. The Yale Daily News has reported, horrifyingly, that the facility was subject to a “poopetrator,” defecating in unattended laundry machines while students’ dirty clothes were still inside.
It wasn’t long before household bleach brand Clorox butt in on Twitter with an image of a Clorox bleach bottle behind glass that reads, “BREAK GLASS IN CASE OF POOMERGENCY.”
Tide missed out on this all-too-real time opportunity.
While it’s easy to make jokes here, it’s no laughing matter for Saybrook College students now that their dirty laundry has made national headlines – and the Mad Pooper remains on the run.
More in Marketing
WTF is Meta’s Manus tool?
Meta added a new agentic AI tool to its Ads Manager in February. Buyers have been cautiously probing its potential use cases.
Agencies grapple with economics of a new marketing currency: the AI token
Token costs pose questions for under-pressure agency pricing models. Are they a line item, a cost center — or an opportunity?
From Boll & Branch to Bogg, brands battle a surge of AI-driven return fraud
Retailers say fraudsters are increasingly using AI tools to generate fake damage photos, receipts and documentation to claim refunds.