Clorox Fights Back Against Yale’s ‘Poopetrator’

A fecal scandal dropped at Yale University’s Saybrook College laundry room over the past week. The Yale Daily News has reported, horrifyingly, that the facility was subject to a “poopetrator,” defecating in unattended laundry machines while students’ dirty clothes were still inside.

It wasn’t long before household bleach brand Clorox butt in on Twitter with an image of a Clorox bleach bottle behind glass that reads, “BREAK GLASS IN CASE OF POOMERGENCY.”

Tide missed out on this all-too-real time opportunity.

While it’s easy to make jokes here, it’s no laughing matter for Saybrook College students now that their dirty laundry has made national headlines – and the Mad Pooper remains on the run.

More in Marketing

Sora 2 copyright calculations highlight new role for agencies as risk whisperers

Challenges to IP norms mean agencies’ legal brains are in higher demand among brands.

How Gen Z is rewriting the career playbook

The youngest generation in the workforce has found a new career coach: social media.

Future of Marketing Briefing: L’Oréal builds the data backbone to its creator marketing

L’Oréal’s is building a data layer beneath its creator economy push.