Clorox Fights Back Against Yale’s ‘Poopetrator’

A fecal scandal dropped at Yale University’s Saybrook College laundry room over the past week. The Yale Daily News has reported, horrifyingly, that the facility was subject to a “poopetrator,” defecating in unattended laundry machines while students’ dirty clothes were still inside.

It wasn’t long before household bleach brand Clorox butt in on Twitter with an image of a Clorox bleach bottle behind glass that reads, “BREAK GLASS IN CASE OF POOMERGENCY.”

Tide missed out on this all-too-real time opportunity.

While it’s easy to make jokes here, it’s no laughing matter for Saybrook College students now that their dirty laundry has made national headlines – and the Mad Pooper remains on the run.

More in Marketing

OpenAI is coming for SMB advertisers

The company is going after smaller advertisers. Its job listings prove it.

Zoom relies on creators to boost AI search results

As AI changes how brands are discovered, Zoom is leaning on creators and journalists to shape its reputation.

Your favorite beauty brands are now also entertainment brands

Many of today’s beauty brands are asking if entertainment and advertising can be one and the same.