Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
According to L2 Think Tank, mobile adoption among fragrance brands is the lowest of all luxury brands. Since fragrance products are lower in cost than typical luxury items, this is a real miss. Out of the 63 fragrance brands studied, only 17 percent have a mobile presence. For the small percent that do have a mobile site or app, only 5 percent have a commerce functionality.
More in Marketing
How Kind snack bars is using AI to curb creative, marketing costs at business ‘inflection point’
Adopting generative AI and synthetic audiences, Kind North America’s marketing overhaul is cutting creative time and shifting agencies into strategic partners.
As would-be buyers and critics circle, WPP’s siege mentality deepens
The London holding company is beset by challenges and critics. A bunker philosophy and pushback may be emerging in response.
‘We’re in a league of our own’: How X is planning to take over the World Cup, starting with Draw Day
The platform is using the tournament’s draw as an early proving ground for a broader strategy to reassert its creator content around live events.