According to L2 Think Tank, mobile adoption among fragrance brands is the lowest of all luxury brands. Since fragrance products are lower in cost than typical luxury items, this is a real miss. Out of the 63 fragrance brands studied, only 17 percent have a mobile presence. For the small percent that do have a mobile site or app, only 5 percent have a commerce functionality.
Trending in
Most Read
More in Marketing
Beverage brands update Dry January marketing based on changing consumer habits
January 16, 2026
Today, people generally seek balance when pursuing their personalized wellness goals in a new year.
Future of Marketing Briefing: X claims an ad comeback, reality proves out a different thesis
January 16, 2026
The comeback story X wants told, and the ad business it actually has.
Mythbuster: What AI is not about to do in advertising
January 16, 2026
As the hype around AI thins into something closer to reality, the ad industry is quietly drawing a line around what LLMs can do — and what they will not be trusted to touch.