LAST CHANCE:

Six passes left to attend the Digiday Publishing Summit

SECURE YOUR SEAT

Chart: Fragrance Brands Flunk Mobile

According to L2 Think Tank, mobile adoption among fragrance brands is the lowest of all luxury brands. Since fragrance products are lower in cost than typical luxury items, this is a real miss. Out of the 63 fragrance brands studied, only 17 percent have a mobile presence. For the small percent that do have a mobile site or app, only 5 percent have a commerce functionality.

More in Marketing

Why one exec thinks creators is a real key to Snap flourishing

Snap’s head of global creator partnerships, Quincy Kevan caught up with Digiday to discuss the new-found momentum around the platform’s creator efforts.

Culture is expensive: American Eagle bets on buzz as tariffs and rivals close in

As supply chain costs surge and pricing pressure builds, investors are asking if American Eagle’s focus on cultural heat is coming at the cost of sustainable growth.

With a new partnership, Vegamour is betting on LinkedIn as the next big social platform

On Thursday, Vegamour announced Innocos founder Iryna Kremin as its first “chief LinkedIn officer.”