Last chance to save on Digiday Publishing Summit passes is February 9
According to L2 Think Tank, mobile adoption among fragrance brands is the lowest of all luxury brands. Since fragrance products are lower in cost than typical luxury items, this is a real miss. Out of the 63 fragrance brands studied, only 17 percent have a mobile presence. For the small percent that do have a mobile site or app, only 5 percent have a commerce functionality.
More in Marketing
Some TikTok Shop sellers pull back as the platform moves to end independent shipping in the U.S.
TikTok Shop’s move to end independent shipping is pushing some U.S. brands to scale back or exit the platform.
Facing ‘AI slop’ and a trust problem, AI platforms invest in Super Bowl-level brand ads
To fight distrust and ‘AI slop,’ AI platforms are investing heavily in brand advertising.
Retailers, brands face a test: Oppose ICE or stay quiet while thousands protest
Up until a few days ago, Target and other major employers in Minnesota had refrained from speaking out on ICE’s presence in the state.