Get a free ride in a Rolls from Nice to Cannes, with one creative catch

Digiday covers that latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →


Students come up with a lot of creative ways to cut through the noise at Cannes — like the Falmouth University duo that is 3-D printing the backside of Lions, or as they call it “Lion Arses,” to go along with the front half of the famous trophy. But one effort earns extra points for being useful, creative and actually quite swanky.

Stefan Arnoldus and Jacob Norremark are two young creatives, soon-to-be-graduates from Denmark, who are offering rides from Nice Airport to Cannes in a Rolls Royce.

The three-hour trip totally free — except for one catch: You have to look through the students’ portfolio while you ride with them.

The duo already has one person who’s taken the bait: Lars Bastholm, global chief creative at the Google Zoo.

The project’s site urges Cannes-goers to “avoid arrogant French drivers and cramped sweaty trains by riding with us.” You just need to input your flight number, arrival time and of course, details of who you are. Suffice to say the bigger the ad name, the more likely you’re going to get accepted.

Recruiting is a big part of Cannes — hordes of in-house talent chiefs and recruiters descend on the Croisette every year, checking out the hottest work and wooing their next creative hires in a more relaxed setting. “It’s a job fair,” as Anne-Marie Marcus, one of the industry’s most prolific recruiters, puts it.

Arnoldus has been to Cannes before — he scraped the money together last year and also “did pretty well at the soccer tournament,” he told Digiday. They are renting the car with the money earned from a short freelance stint at Saatchi & Saatchi in their last semester. Unfortunately, there’s just one car, so the duo will be making multiple trips back and forth. “We’re new graduates so a job offer from an agency we respect and would love to work for would be fantastic,” said Norremark.

More in Marketing

Why Ducati is confident in Web3, despite the cold of crypto winter

Ducati has legitimate reasons to investigate Web3 tech as a marketing tool. Building a community of Ducati enthusiasts, or “Ducatisti,” has been a core element of the brand’s marketing for decades.

Research Briefing: Brands seem unsure about TikTok’s marketing potential, but TikTok Shop pitch may cause them to spend

In this edition of the weekly Digiday+ Research Briefing, we share focal points from Digiday’s recently released reports on agency and brand confidence in TikTok, and on how publishers are making Instagram work for them.

Illustration of man playing games on a computer.

Inside Fandom’s mission to boost brand awareness among Gen Z gamers — with a little help from Instagram

While this is the first gaming related livestream Fandom has done with Instagram, it’s part of a bigger push to celebrate and embrace the vast gaming community among the Gen Z demographic thriving on Instagram’s platform.