Get a free ride in a Rolls from Nice to Cannes, with one creative catch

Digiday covers that latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →


Students come up with a lot of creative ways to cut through the noise at Cannes — like the Falmouth University duo that is 3-D printing the backside of Lions, or as they call it “Lion Arses,” to go along with the front half of the famous trophy. But one effort earns extra points for being useful, creative and actually quite swanky.

Stefan Arnoldus and Jacob Norremark are two young creatives, soon-to-be-graduates from Denmark, who are offering rides from Nice Airport to Cannes in a Rolls Royce.

The three-hour trip totally free — except for one catch: You have to look through the students’ portfolio while you ride with them.

The duo already has one person who’s taken the bait: Lars Bastholm, global chief creative at the Google Zoo.

The project’s site urges Cannes-goers to “avoid arrogant French drivers and cramped sweaty trains by riding with us.” You just need to input your flight number, arrival time and of course, details of who you are. Suffice to say the bigger the ad name, the more likely you’re going to get accepted.

Recruiting is a big part of Cannes — hordes of in-house talent chiefs and recruiters descend on the Croisette every year, checking out the hottest work and wooing their next creative hires in a more relaxed setting. “It’s a job fair,” as Anne-Marie Marcus, one of the industry’s most prolific recruiters, puts it.

Arnoldus has been to Cannes before — he scraped the money together last year and also “did pretty well at the soccer tournament,” he told Digiday. They are renting the car with the money earned from a short freelance stint at Saatchi & Saatchi in their last semester. Unfortunately, there’s just one car, so the duo will be making multiple trips back and forth. “We’re new graduates so a job offer from an agency we respect and would love to work for would be fantastic,” said Norremark.

More in Marketing

Why the New York Times is forging connections with gamers as it diversifies its audience

The New York Times is not becoming a gaming company. But as it continues to diversify its editorial offerings for the digital era, the Times has embraced puzzle gamers as one of its core captive audiences, and it is taking ample advantage of its advantageous positioning in the space in 2024.

Why B2B marketers are advertising more like consumer brands to break through a crowded marketplace

Today’s marketing landscape is more fragmented than ever. Like consumer brands, business brands are looking to stand out in a crowded and competitive marketplace, making marketing tactics like streaming ads, influencers and humorous spots more appealing.

As draft puts WNBA in spotlight, the NBA is speeding up ballplayers’ transition to creators

The NBA’s star athletes are its greatest marketing asset.