Lock in a year of Digiday+ for 35% less. Ends May 29.
The Brooklyn Nets have come up with a pretty novel form of sponsored content for a good cause.
In this Funny Or Die sponsored video,”The New Nets” features several Nets, including stars Deron Williams and Paul Pierce, sporting 1970s throwbacks like short shorts, Converse Chuck Taylors, and of course, the Afro. It’s a funny spoof piece of sponsored content, but you’ll notice that the entire set up is to get you to click on the “For More Information” link, which lands on the New York Collaborates for Autism homepage. Neat trick, huh?
The video also has a few slides at the end explaining that “The New Nets” is presented by the NYCA, along with Deron Williams’s own Point of Hope foundation for children in need.
So far, the video has garnered more than 120,000 views since being posted on Funny Or Die a few days ago. In that respect, the post seems to be doing its job.
Watch “The New Nets” below:
More in Marketing
Pitch deck: X leans on AI and performance in a bid to win ad dollars
For the past few years, X emphasized brand safety capabilities to reassure advertisers. This latest deck is all about the new AI era of X.
Spirits brands look to sports, sponsorship and celebrity playbook to convert younger consumers
For advertisers like Chivas Regal, Maker’s Mark and Jameson sports is now the keystone of efforts to recruit younger drinkers and renew brand profiles.
CeraVe taps Carmelo Anthony as ‘head coach’ of its new dandruff campaign
CeraVe found that the NBA and Carmelo Anthony could give it access to a very diverse, engaged and Gen Z fandom.