The Brooklyn Nets have come up with a pretty novel form of sponsored content for a good cause.
In this Funny Or Die sponsored video,”The New Nets” features several Nets, including stars Deron Williams and Paul Pierce, sporting 1970s throwbacks like short shorts, Converse Chuck Taylors, and of course, the Afro. It’s a funny spoof piece of sponsored content, but you’ll notice that the entire set up is to get you to click on the “For More Information” link, which lands on the New York Collaborates for Autism homepage. Neat trick, huh?
The video also has a few slides at the end explaining that “The New Nets” is presented by the NYCA, along with Deron Williams’s own Point of Hope foundation for children in need.
So far, the video has garnered more than 120,000 views since being posted on Funny Or Die a few days ago. In that respect, the post seems to be doing its job.
Watch “The New Nets” below:
More in Marketing
‘There’s nothing wrong with being a heritage brand’: How Revlon is updating its image by looking to the past
Revlon named musician and actress Teyana Taylor and country music star Megan Moroney as the faces of its “Revlon Be Unforgettable” campaign.
Inside agency OK Future’s AI ‘pressure cooker’ experiment with Goodwipes
OK Future cut Goodwipes’ AI spoof from six weeks to four days, exposing big savings and burnout risks.
From influencers to AI, here’s what Gen Alpha thinks about your brand
The Gen Alpha cohort now influences nearly half of total U.S. household spending in families with children ages 8-14.