The Brooklyn Nets have come up with a pretty novel form of sponsored content for a good cause.
In this Funny Or Die sponsored video,”The New Nets” features several Nets, including stars Deron Williams and Paul Pierce, sporting 1970s throwbacks like short shorts, Converse Chuck Taylors, and of course, the Afro. It’s a funny spoof piece of sponsored content, but you’ll notice that the entire set up is to get you to click on the “For More Information” link, which lands on the New York Collaborates for Autism homepage. Neat trick, huh?
The video also has a few slides at the end explaining that “The New Nets” is presented by the NYCA, along with Deron Williams’s own Point of Hope foundation for children in need.
So far, the video has garnered more than 120,000 views since being posted on Funny Or Die a few days ago. In that respect, the post seems to be doing its job.
Watch “The New Nets” below:
More in Marketing
WPP client Dell Technologies is rolling out its global in-housing initiative, reshaping media-buying strategy
The technology giant is evolving its media model in a manner that will alter its relationships with third-parties.
In the face of fragmentation, Dmexco is now a smaller stage for ad tech’s big conversations
These days, it’s still where business gets done, but increasingly for a narrower slice of the ecosystem.
When it comes to Perplexity’s ad business, the platform is at a crossroads
The departure of Perplexity’s ads chief Taz Patel underscores a broader identity question the AI platform has yet to resolve.