Aerie, American Eagle’s lingerie, active and loungewear brand, is seeing profits rise — while other teen retailers, its parent company included, struggle. The company considers it a payoff of being comfortable in its own skin: Through its ongoing AerieReal campaign launched in 2014, Aerie banned Photoshop and retouching from all marketing and brand imagery.
“Our customers have been responding positively to our brand message since we launched the campaign,” said Aerie global president Jen Foyle. “As a result, we’ve seen sales and earnings rise rapidly.”
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U by Kotex believes normalizing periods will help it reach millennials, Gen Z
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How the push for anti-‘woke’ advertising could create controversy for brand startups
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With TikTok star Keith Lee, Pepsi hopes to draw Gen Z to Black-owned restaurants
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SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
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Digiday+ Research Briefing: CMO Strategies — How marketers’ social platform budgets stack up
In this week's Digiday+ Research Briefing, we share focal points from Digiday's recently released reports on how marketers’ social platform budgets stack up, and how agencies are feeling less pessimistic about the death of the third-party cookie.
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Can Meta remain the ‘holy grail of paid advertising’ with challenges, challengers and Advantage+?
With more competitors and less solutions, advertisers sound off on Meta's social ad dominance.
