Aerie, American Eagle’s lingerie, active and loungewear brand, is seeing profits rise — while other teen retailers, its parent company included, struggle. The company considers it a payoff of being comfortable in its own skin: Through its ongoing AerieReal campaign launched in 2014, Aerie banned Photoshop and retouching from all marketing and brand imagery.
“Our customers have been responding positively to our brand message since we launched the campaign,” said Aerie global president Jen Foyle. “As a result, we’ve seen sales and earnings rise rapidly.”
To read the rest of this story, please visit Glossy.
More in Marketing
Future of Marketing Briefing: CMOs are still haunted by hard questions about value of ad creative
While interest in AI-enabled media and creative effectiveness measurement is rising, 49% of senior marketers say they can’t back up their ad creative with hard data.
Nike versus Adidas: Who’s winning the World Cup’s brand head to head?
Both Adidas and Nike are gunning to dominate the World Cup. We examine campaign performance data to see who’s out in front.
Cannes Briefing: Creativity is moving beyond the agency model
For the first time, a growing number of CMOs are thinking about creative more broadly than creative agencies.