Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit
Aerie, American Eagle’s lingerie, active and loungewear brand, is seeing profits rise — while other teen retailers, its parent company included, struggle. The company considers it a payoff of being comfortable in its own skin: Through its ongoing AerieReal campaign launched in 2014, Aerie banned Photoshop and retouching from all marketing and brand imagery.
“Our customers have been responding positively to our brand message since we launched the campaign,” said Aerie global president Jen Foyle. “As a result, we’ve seen sales and earnings rise rapidly.”
To read the rest of this story, please visit Glossy.
More in Marketing
Ruggable’s new ad spend strategy shifts focus to ShopMy creators
Ruggable is shaking up its marketing stack, pulling dollars our of Meta and into ShopMy creators ahead of a potential IPO.
Future of Marketing Briefing: The holdcos long, awkward courtship of the C-suite
What holdcos risk when they go over the CMO’s head.
Brands turn to content series and Jimi Hendrix to improve AI search performance
Guitar brand Fender and amp-maker Marshall both recently launched content series aimed, in part, at improving their visibility in AI search answers. It’s part of a greater pattern.