Aerie, American Eagle’s lingerie, active and loungewear brand, is seeing profits rise — while other teen retailers, its parent company included, struggle. The company considers it a payoff of being comfortable in its own skin: Through its ongoing AerieReal campaign launched in 2014, Aerie banned Photoshop and retouching from all marketing and brand imagery.
“Our customers have been responding positively to our brand message since we launched the campaign,” said Aerie global president Jen Foyle. “As a result, we’ve seen sales and earnings rise rapidly.”
To read the rest of this story, please visit Glossy.
More in Marketing
Cannes Briefing: The AI search crisis everyone’s talking about at Cannes is actually about brand coherence
Cannes search panic, decoded: it was never about search,
Amazon’s latest ad format offers a glimpse of advertising’s agentic future
Amazon’s Alexa+ agentic ads bring advertising into AI shopping conversations, raising questions about paid versus organic visibility.
Cannes Briefing: Cannes is selling AI transformation. Off stage the talk is about the bill
The quiet part of the AI conversation at Cannes: what it actually costs