Real-Time Marketing Meets Zombie Apocalypse

Brands love tweeting about popular television shows, and last night’s season premiere of The Walking Dead was no exception.

Here are six Zombie-apocalyptic tweets from brands trying to feed off the show’s brains buzz.

 Denny’s
Screen Shot 2013-10-13 at 11.45.13 PM

We shudder to think what kind of meat a zombie would expect in his Moons Over My Hammy.

Chips Ahoy

Screen Shot 2013-10-13 at 11.47.40 PM

They are also delicious dipped in milk.

Hyundai

Screen Shot 2013-10-13 at 11.50.11 PM

Hyundai actually gets a pass for tweeting about the show: the Tucson compact SUV has been prominently featured in The Walking Dead for the last four years.

Cheez-it

Screen Shot 2013-10-13 at 11.52.55 PM

Pretty sure that throwing cheez-its at ravenous, flesh-eating corpses would not help.

 Century 21

Screen Shot 2013-10-13 at 11.54.54 PM

People do this?

Red Vines

Screen Shot 2013-10-13 at 11.56.49 PM

Ugh, make it stop.

Missed opportunity bonus round. We’re really disappointed we never saw this tweet:

“Zombies take their coffee the way they like their people: Ground up and stored in the freezer.”

You can thank us later, Starbucks.

https://digiday.com/?p=52452

More in Marketing

Marketers remain cautious about investing in Snapchat amid TikTok uncertainty

Snapchat is vying for ad dollars dedicated to creators, touting monetization tools and its Gen Z audience — but three agency execs say they are not seeing dollars move over just yet.

Bold Call: As Musk’s political clout rises, Twitter’s brand exodus could become a X’s brand influx

Some of those advertisers have been quietly considering a return for a while.

Inside the debut Super Bowl strategies of Häagen-Dazs, Duracell and MSC Cruises

Häagen-Dazs, Duracell and MSC Cruises are each making their Super Bowl debut, with different business aims and media strategies. Bottom line: they believe there’s value in $7 milion for 30 seconds.