For retailers looking to differentiate themselves from the pack during the holidays, Facebook Messenger shops and chatbots are the season’s hottest tools — they’re driving positive PR and, if they’re lucky, some sales.
So far, Facebook Messenger for retailers, which rolled out in April, has emerged as two types of experiences: a facilitator for a live chat with a concierge or an AI-powered chatbot that’s programmed with predictive suggestions that follow pre-determined prompts.
To read the rest of this story, please visit Glossy.
More in Marketing
WTF is the digital services tax?
Digiday breaks down what the DST is, how the U.S. has responded to it so far and what it could mean for the advertising industry.
‘There’s no such thing as recession-proofing’: Small businesses grapple with shifting economy
Small businesses are having to rewrite their marketing playbooks, navigating tariffs, economic uncertainty and a possible recession.
Tariff saga creates a meme war on social media, making it difficult for brands to ‘control the message’
As the trade war escalates, social media narratives about how goods are made is pressuring brands to increase transparency.