Digiday recently collected a roundup of a brand tweets that highlight how not to have a social media presence. But companies aren’t just cheesy on Twitter. In the interest of fairness-in-shaming, here are a smattering of recent Facebook flops by brands that should know better. (And, come to think of it, maybe their fans should know better too, because a lot of these posts got way too many likes.)
Snapple
A Snapple bottle band? Someone call Pitchfork! (Actually, they’d probably be into this.)
Dunkin Donuts
Asking for people to like you is so needy. We’ll give you a pass if this was the result of caffeine withdrawal, though.
CVS
That is one tough word scramble. “Exact Rear” was our guess.
Orbit Gum
Here’s my favorite emoticon, Orbit … >:-(
Pizza Hut
I don’t think you are fully grasping the concept of the tbt hashtag.
More in Marketing
OpenAI’s ChatGPT ads get its first conversion API partner in LiveRamp
The partnership enables advertisers to connect chatbot ads to real-world purchases for the first time via conversion data.
LinkedIn wants to own B2B creator discovery with new creator marketplace
LinkedIn is aiming to make B2B creator discovery more scalable for brands looking to tap into its growing creator ecosystem.
Inside the messy middle of January Digital agency’s AI adoption
Brands and their agency partners have started using agents to plan, execute, and optimize ad purchases.