Only a few spots left to join us for the Digiday Publishing Summit

Join us Sept. 14-16 in Miami to connect with top publishing leaders

SECURE YOUR SEAT

5 Recent Brand Facebook Flops

Digiday recently collected a roundup of a brand tweets that highlight how not to have a social media presence. But companies aren’t just cheesy on Twitter. In the interest of fairness-in-shaming, here are a smattering of recent Facebook flops by brands that should know better. (And, come to think of it, maybe their fans should know better too, because a lot of these posts got way too many likes.)

Snapple
A Snapple bottle band? Someone call Pitchfork! (Actually, they’d probably be into this.)

Screen Shot 2013-08-06 at 12.35.48 PM

 

Dunkin Donuts
Asking for people to like you is so needy. We’ll give you a pass if this was the result of caffeine withdrawal, though.

Screen Shot 2013-08-06 at 12.43.47 PM

 

CVS
That is one tough word scramble. “Exact Rear” was our guess.

Screen Shot 2013-08-06 at 1.15.19 PM

 

Orbit Gum
Here’s my favorite emoticon, Orbit … >:-(

Screen Shot 2013-08-06 at 1.03.33 PM

 

Pizza Hut
I don’t think you are fully grasping the concept of the tbt hashtag.

Screen Shot 2013-08-06 at 1.08.20 PM

More in Marketing

Anthropologie is launching Nike as sneaker shoppers increase nearly 30%

The retailer is planning a full digital campaign to accompany the launch. The first of nine styles launched on Monday, with the rest rolling out by September 21.

Future of Marketing: Brands want creators who can win over humans and machines at once

Why creator briefs are starting to look like a map of AI search queries.

Ace Hardware adds weather-triggered programmatic ads to retail media strategy

Almost one year into its existence, Ace Hardware’s retail media network, RedVest Media, just announced a slate of new features for advertisers as part of an upfront event last week.