5 Recent Brand Facebook Flops

Digiday recently collected a roundup of a brand tweets that highlight how not to have a social media presence. But companies aren’t just cheesy on Twitter. In the interest of fairness-in-shaming, here are a smattering of recent Facebook flops by brands that should know better. (And, come to think of it, maybe their fans should know better too, because a lot of these posts got way too many likes.)

Snapple
A Snapple bottle band? Someone call Pitchfork! (Actually, they’d probably be into this.)

Screen Shot 2013-08-06 at 12.35.48 PM

 

Dunkin Donuts
Asking for people to like you is so needy. We’ll give you a pass if this was the result of caffeine withdrawal, though.

Screen Shot 2013-08-06 at 12.43.47 PM

 

CVS
That is one tough word scramble. “Exact Rear” was our guess.

Screen Shot 2013-08-06 at 1.15.19 PM

 

Orbit Gum
Here’s my favorite emoticon, Orbit … >:-(

Screen Shot 2013-08-06 at 1.03.33 PM

 

Pizza Hut
I don’t think you are fully grasping the concept of the tbt hashtag.

Screen Shot 2013-08-06 at 1.08.20 PM

More in Marketing

High stakes, big budgets: How brands are navigating a massive sports year

Global ad spend on sports has increased, and brands like Grey Goose, John Deere and Lavazza coffee brand are investing.

Amazon to issue 3.5% surcharge on fulfillment services as fuel, logistics costs rise

The surcharge will apply to Fulfillment by Amazon in the U.S. and Canada, as well as some cross-border and Buy With Prime services.

Fenty Beauty launches WhatsApp AI advisor as messaging becomes beauty’s next commerce channel

The experience allows users to chat directly with the brand in Whatsapp to get product recommendations, tutorials and reviews.