5 Recent Brand Facebook Flops

Digiday recently collected a roundup of a brand tweets that highlight how not to have a social media presence. But companies aren’t just cheesy on Twitter. In the interest of fairness-in-shaming, here are a smattering of recent Facebook flops by brands that should know better. (And, come to think of it, maybe their fans should know better too, because a lot of these posts got way too many likes.)

Snapple
A Snapple bottle band? Someone call Pitchfork! (Actually, they’d probably be into this.)

Screen Shot 2013-08-06 at 12.35.48 PM

 

Dunkin Donuts
Asking for people to like you is so needy. We’ll give you a pass if this was the result of caffeine withdrawal, though.

Screen Shot 2013-08-06 at 12.43.47 PM

 

CVS
That is one tough word scramble. “Exact Rear” was our guess.

Screen Shot 2013-08-06 at 1.15.19 PM

 

Orbit Gum
Here’s my favorite emoticon, Orbit … >:-(

Screen Shot 2013-08-06 at 1.03.33 PM

 

Pizza Hut
I don’t think you are fully grasping the concept of the tbt hashtag.

Screen Shot 2013-08-06 at 1.08.20 PM

More in Marketing

How brands shifted marketing and media strategies through year of tariffs

Marketers share how they navigated the maze of tariffs and regulatory changes this year.

Despite the hype, agentic AI isn’t ready to take the brand controls just yet

Despite agentic AI boosting content creation speed, human oversight remains critical due to concerns over hallucination, brand consistency.

Starbucks hires first-of-its-kind marketing role heading up fashion and beauty collabs

Neiv Toledano has joined Starbucks as its senior marketing manager of fashion and beauty.