Last chance to save on Digiday Publishing Summit passes is February 9
Digiday recently collected a roundup of a brand tweets that highlight how not to have a social media presence. But companies aren’t just cheesy on Twitter. In the interest of fairness-in-shaming, here are a smattering of recent Facebook flops by brands that should know better. (And, come to think of it, maybe their fans should know better too, because a lot of these posts got way too many likes.)
Snapple
A Snapple bottle band? Someone call Pitchfork! (Actually, they’d probably be into this.)
Dunkin Donuts
Asking for people to like you is so needy. We’ll give you a pass if this was the result of caffeine withdrawal, though.
CVS
That is one tough word scramble. “Exact Rear” was our guess.
Orbit Gum
Here’s my favorite emoticon, Orbit … >:-(
Pizza Hut
I don’t think you are fully grasping the concept of the tbt hashtag.
More in Marketing
Here’s what else a $8M, 30-second Super Bowl budget can purchase in 2026
Digiday once again takes a look at what $8 million can afford a buyer elsewhere elsewhere in the media landscape.
ICE has become a national issue for Target
More groups and activists outside of Minnesota have also been calling out Target’s relative silence on ICE activity in its home state.
WTF is Google’s Universal Commerce Protocol?
Google launched its UCP last month — a foundational layer which looks to enable agentic shopping within the tech giant’s ecosystem.




