Hear from execs at The New York Times, Thomson Reuters, Trusted Media Brands and many others

Digiday recently collected a roundup of a brand tweets that highlight how not to have a social media presence. But companies aren’t just cheesy on Twitter. In the interest of fairness-in-shaming, here are a smattering of recent Facebook flops by brands that should know better. (And, come to think of it, maybe their fans should know better too, because a lot of these posts got way too many likes.)
Snapple
A Snapple bottle band? Someone call Pitchfork! (Actually, they’d probably be into this.)
Dunkin Donuts
Asking for people to like you is so needy. We’ll give you a pass if this was the result of caffeine withdrawal, though.
CVS
That is one tough word scramble. “Exact Rear” was our guess.
Orbit Gum
Here’s my favorite emoticon, Orbit … >:-(
Pizza Hut
I don’t think you are fully grasping the concept of the tbt hashtag.
More in Marketing

Inside Unilever’s AI beauty marketing assembly line — and its implications for agencies
The CPG giant has created an AI-augmented in-house production system. Could it be a template for others?

Procter & Gamble welcomes new CEO, anticipates reduction in staff in the face of an uncertain economy
The conglomerate’s forecast remains modest as uncertain tariffs and consumer sentiment threaten sales growth in the U.S.

How fashion retailer Pacsun’s viral jeans moment on TikTok is part of its bigger bet on creators
Despite expectations for an uncertain second half of the year, Pacsun’s CEO said she doesn’t expect for “large shifts,” in how the company works with creators.