5 Recent Brand Facebook Flops

Digiday recently collected a roundup of a brand tweets that highlight how not to have a social media presence. But companies aren’t just cheesy on Twitter. In the interest of fairness-in-shaming, here are a smattering of recent Facebook flops by brands that should know better. (And, come to think of it, maybe their fans should know better too, because a lot of these posts got way too many likes.)

Snapple
A Snapple bottle band? Someone call Pitchfork! (Actually, they’d probably be into this.)

Screen Shot 2013-08-06 at 12.35.48 PM

 

Dunkin Donuts
Asking for people to like you is so needy. We’ll give you a pass if this was the result of caffeine withdrawal, though.

Screen Shot 2013-08-06 at 12.43.47 PM

 

CVS
That is one tough word scramble. “Exact Rear” was our guess.

Screen Shot 2013-08-06 at 1.15.19 PM

 

Orbit Gum
Here’s my favorite emoticon, Orbit … >:-(

Screen Shot 2013-08-06 at 1.03.33 PM

 

Pizza Hut
I don’t think you are fully grasping the concept of the tbt hashtag.

Screen Shot 2013-08-06 at 1.08.20 PM

More in Marketing

Future of Marketing Briefing: Accenture’s Whalar bet: own the room when creator marketing gets complicated

The Whalar deal is Accenture running the same play it ran on programmatic — only this time it got there earlier.

How DUDE Wipes turned to unconventional sponsorships after sports inventory prices surged

As sports sponsorship costs rise, brands like DUDE Wipes are turning to emerging leagues and unconventional placements.

Agency AI pitches are starting to face harder questions

As agencies race to sell proprietary AI the future of marketing, 3C Ventures argues advertisers need more proof.