Join us Sept. 14-16 in Miami to connect with top publishing leaders
Beauty boutiques and shoe standalones: The rise of the luxury specialty store
Luxury brands are breaking off pieces of their full inventory to turn them into standalone, tightly focused specialty stores.
Chanel announced last week that its first boutique selling only footwear would be opening in Hawaii. In October, Saks Fifth Avenue opened its first standalone shoe store in Connecticut.
The move for Chanel came after the brand restructured its retail strategy in the U.S. It’s not the first standalone store for the retailer, but it is an experiment, said Joyce Green, the brand’s evp of fashion.
To read the rest of this story, please visit Glossy.
More in Marketing
Brand marketers are adopting fan-first social media strategies
Bigger brands are picking up a social playbook perfected by startup and scaleup marketers, having seen the results. But can it work at scale?
Creators build GEO strategies to get discovered by brands and agencies in AI search
With no established playbook for AI search, creators are starting to build their own.
How H&M, Chobani, UrbanStems and Teleties are refining their partnership strategies
Brands are refining partnerships to match audiences, drive cultural relevance and find new growth.