Beauty boutiques and shoe standalones: The rise of the luxury specialty store
Luxury brands are breaking off pieces of their full inventory to turn them into standalone, tightly focused specialty stores.
Chanel announced last week that its first boutique selling only footwear would be opening in Hawaii. In October, Saks Fifth Avenue opened its first standalone shoe store in Connecticut.
The move for Chanel came after the brand restructured its retail strategy in the U.S. It’s not the first standalone store for the retailer, but it is an experiment, said Joyce Green, the brand’s evp of fashion.
To read the rest of this story, please visit Glossy.
More in Marketing
Cannes Briefing: The AI search crisis everyone’s talking about at Cannes is actually about brand coherence
Cannes search panic, decoded: it was never about search,
Amazon’s latest ad format offers a glimpse of advertising’s agentic future
Amazon’s Alexa+ agentic ads bring advertising into AI shopping conversations, raising questions about paid versus organic visibility.
Cannes Briefing: Cannes is selling AI transformation. Off stage the talk is about the bill
The quiet part of the AI conversation at Cannes: what it actually costs