for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Beauty boutiques and shoe standalones: The rise of the luxury specialty store
Luxury brands are breaking off pieces of their full inventory to turn them into standalone, tightly focused specialty stores.
Chanel announced last week that its first boutique selling only footwear would be opening in Hawaii. In October, Saks Fifth Avenue opened its first standalone shoe store in Connecticut.
The move for Chanel came after the brand restructured its retail strategy in the U.S. It’s not the first standalone store for the retailer, but it is an experiment, said Joyce Green, the brand’s evp of fashion.
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