Beauty boutiques and shoe standalones: The rise of the luxury specialty store
Luxury brands are breaking off pieces of their full inventory to turn them into standalone, tightly focused specialty stores.
Chanel announced last week that its first boutique selling only footwear would be opening in Hawaii. In October, Saks Fifth Avenue opened its first standalone shoe store in Connecticut.
The move for Chanel came after the brand restructured its retail strategy in the U.S. It’s not the first standalone store for the retailer, but it is an experiment, said Joyce Green, the brand’s evp of fashion.
To read the rest of this story, please visit Glossy.
More in Marketing
As feeds become entertainment hubs, marketers rethink social’s role
As social platforms become entertainment hubs, brands are acting more like media companies to capture attention and drive sales.
How Olly is updating its product detail pages for the AI era
As more shoppers use AI chatbots for recommendations, supplement brand Olly is updating its product pages with clearer descriptions and FAQs to boost AI-driven sales.
In Graphic Detail: Why the best brands are relearning how to entertain first, advertise second
Read on to learn more about the factors driving that shift, in graphic detail.