A big part of agency culture, besides ping pong tables in the office, is, of course, drinking. It might start at the office bar or around the beer fridge, but after a long day’s work of trying to please a client, sometimes you have to go hit the nearest bar.
That’s why The Barbarian Group has created a new Foursquare-powered app called Rager that helps you find the nearest place to get a drink, a slice of pizza after drinking and a ride home after the night is done.
Jill Nussbaum, executive director of product and interaction design at The Barbarian Group, took time to answer questions about their new app.
Where did the idea for the app come from?
The idea for the app was the result of an empty bottle of Jameson’s. Not really — it actually came from using Foursquare all the time and an interest in making our favorite parts of the experience better. Foursquare’s “explore” functionality lets you see the places that your friends go to the most, which is the best way to find new places that you’ll like, so we thought we could leverage their API to help us out with a problem that Barbarians frequently encounter — what bar should we go to next?
How exactly does the app work?
All you need is a Foursquare account, and then you can connect to Rager at https://www.justonemore.me/. When you check in to a bar in NYC, Rager will give you recommendations for another bar or a pizza place nearby. Bar recommendations come in two flavors: places that your friends go to often or a spot that Barbarians recommend. When the evening is done and you’re in need of transportation home, Rager connects you to Uber.com to mitigate the often-inevitable challenge of snagging a NYC cab ride home.
What are some of TBG’s favorite bars to hit up after work?
Toad Hall, AnotherRoom, Walkers. Oh, and The Brandy Library when we’re feeling fancy.
Brands stay silent on Tyre Nichols killing as marketers signal it as an industry backslide
Compared to the things that were said and acted upon during the murder of George Floyd and the protests that took place three years ago, many brands have been relatively quiet around Tyre Nichols.
Giant Spoon picks the Super Bowl to test ChatGPT’s marketing chops
As ChatGPT and AI rise in popularity, one marketing agency has chosen the Super Bowl to try out the technology's creative capabilities.
State Farm to skip out on a Super Bowl ad this year, going all in on TikTok instead
With a $7 million price tag, State Farm is skipping out on a traditional Super Bowl spot in favor of a TikTok campaign this year.
SponsoredAdvertising predictions that will shake up the media industry in 2023
Chris Kelly, CEO, Upwave Like many people, marketers and advertisers were ready to see 2022 come to a close. A year that started off promising was assailed by inflation, layoffs and the disastrous effects of RSV, the flu and additional COVID strains. Still, despite an uncertain outlook for 2023, there are plenty of reasons for […]
How the layoffs at 100 Thieves underscore esports’ creator-executive leadership problems
Esports organizations have long been notorious for elevating professional gamers to more business-focused senior executive roles — and for suffering scandals as a result.
Hyatt, Lacrosse Unlimited, Lulu’s tap college athletes’ authenticity to target Gen Z
Hyatt, Lacrosse Unlimited and Lulu's are among brands highlighting partnerships with college athletes in an effort to reach new consumers, particularly those in the Gen Z cohort.