This story was published on Digiday’s sister site, Modern Retail.
Black Friday is more than three months away, but Amazon’s third-party sellers are already scrambling to plan ahead.
In a message to sellers earlier this month, Amazon recommended that third-party sellers place their Black Friday inventory in the company’s fulfillment centers by Oct. 19, a week earlier than the same deadline set last year. The e-commerce giant also said that sellers should send their Fulfillment by Amazon inventory to its facilities in August and September to ensure brands have enough products in stock ahead of the crucial holiday shopping season.
“Our fulfillment center teams will be focused on receiving inventory in September and October to ensure your products are placed in the right fulfillment centers ahead of peak,” Amazon said. “In November and December, we’ll shift our focus to processing customer orders as this is our busiest time of year.”
For Amazon, the shortened timeline is an apparent bid to keep up with its ultra-fast Prime delivery speeds during the biggest shopping season of the year. Read the full story at Modern Retail.
More in Marketing
Marketing Briefing: Why marketers aren’t confined to traditional holiday and seasonal promotion cycles anymore
The timeline for holidays and traditional promotional cycles like say Black Friday and Cyber Monday that made up seasonal marketing efforts have changed and stretched out in recent years.
Digiday+ Research: Instagram is head and shoulders above Facebook in the eyes of brands
While brands’ Facebook usage and spend remain strong, the platform is being eclipsed by Meta sibling Instagram.
Lawsuits against GARM call into question the politics behind brand safety
These GARM-related lawsuits are part of a broader political drama that could shift depending on the outcome of the U.S. presidential race.