Amazon sellers plan inventory for a long holiday season

Amazon Prime Day 2024 Surprises Publishers

This story was published on Digiday’s sister site, Modern Retail.

Black Friday is more than three months away, but Amazon’s third-party sellers are already scrambling to plan ahead.

In a message to sellers earlier this month, Amazon recommended that third-party sellers place their Black Friday inventory in the company’s fulfillment centers by Oct. 19, a week earlier than the same deadline set last year. The e-commerce giant also said that sellers should send their Fulfillment by Amazon inventory to its facilities in August and September to ensure brands have enough products in stock ahead of the crucial holiday shopping season. 

“Our fulfillment center teams will be focused on receiving inventory in September and October to ensure your products are placed in the right fulfillment centers ahead of peak,” Amazon said. “In November and December, we’ll shift our focus to processing customer orders as this is our busiest time of year.”

For Amazon, the shortened timeline is an apparent bid to keep up with its ultra-fast Prime delivery speeds during the biggest shopping season of the year. Read the full story at Modern Retail.

https://digiday.com/?p=552413

More in Marketing

At the Las Vegas Grand Prix, Mastercard joins a pack of consumer brands flocking to Formula One

For marketers looking to align their brands with F1’s expanded appeal to audiences, the Las Vegas Grand Prix is providing a slip road into the sport.

Why PepsiCo and EA are expanding their partnership into mobile: A Q&A with PepsiCo vp of global sports and entertainment partnerships Adam Warner

The planned, multi-year nature of PepsiCo’s integration into “EA Sports FC” reflects that both PepsiCo and Electronic Arts are playing the long game as they look to step up the presence of ads inside and beyond EA’s portfolio of sports titles.

Key takeaways from Digiday’s 2024 Gaming Advertising Forum

Now that gaming has gone from a buzzword to a regular presence in brands’ media mix, marketers are more closely scrutinizing the value and ROI of their investments in this channel — and the platforms are rising to the challenge. Here are some of the biggest takeaways from this week’s Gaming Advertising Forum.