SHAPING WHAT’S NEXT IN MEDIA

Last chance to save on Digiday Publishing Summit passes is February 9

SECURE YOUR SEAT

Ask a Millennial: What do you wish your agency did for you?

AdvertisingWeek-Google-banner

This is Ask a Millennial, where we ask a focus group of under-30 publishing employees one simple — yet revealing — question. 

It’s Advertising Week, so we rounded up a few millennials and asked them what they wish their agencies would do for them. Their answers ranged from better pay to mandatory breaks during the day. One, Lucy Santilli from Droga5, asked for a trip to Miami, but not, she insists, to hang out on the beach — she said a destination trip would be a better way to do training than holing them up in dull conference rooms. Who says work has to be dull? Watch to find out what other things millennial agency staffers want from their employers.

More in Marketing

P&G bets big on retail integration as CPGs question incrementality

As P&G doubles down on retail media, CPG brands debate if the massive spending delivers incremental growth or is merely a new, expensive retailer “tax.”

In Graphic Detail: Why TikTok still faces an uphill battle in the U.S.

TikTok’s existence in the U.S. under new ownership, isn’t as smooth sailing as it hoped, at least not yet.

‘There was a conversation’: Vita Coco rides out TikTok U.S. uncertainty with its safety nets built

Vita Coco treats TikTok uncertainty as a cost of doing business, not a reason to leave.