You can’t just send over a regular, old resume and portfolio if you want to get hired at an agency.
The most recent example of an attention-grabbing resume comes from soon-to-be Miami Ad School grad Miruna Macri.
Macri, who is 23 and hails from Romania — or “the country known for vampires, great gymnasts and cruel dictators,” as she put it — created what she is calling a “Passfolio.” It’s a fake passport that, instead of having usual passport information and visas, contains her resume and portfolio. Macri “lost” copies of her passfolio at 10 different New York ad agencies. The idea is that when someone sees a lost passport, they immediately want to figure out who it belongs to and get it back to them.
Macri didn’t want to say which agencies she left her passfolios in because not all of the agencies have found the passfolios yet. However, according to Macri, so far three agencies have found it and reached out to her.
“One recruiter emailed me with the subject line ‘USCIS’ — it was fun to see someone playing along with my lost-and-found game — and she told me how some of the IT guys found it and were trying to figure out who lost it,” said Macri.
An agency resume is your first chance to really show off your creativity and skills, which is why more and more aspiring ad creatives are pulling all kinds of resume stunts in order to get noticed by their dream agencies — like the guy who, knowing that big name ad creatives tend to Google themselves, bought up ads of himself against those search terms, or the fake Amazon product listing resume.
Macri said she wasn’t sure really where the playful idea came from, but that it suddenly popped into her head while she was on the phone with her dad talking about the craziness that is apartment hunting in New York. Her dad seemed to like the idea, and so she went for it.
As Macri explained to Digiday, she was able to get her passfolio into different agencies through the help of friends and friends of friends who work at these agencies.
Check out her Passfolio video below:
-
Digiday+ Research deep dive: YouTube holds strong as a reliable marketing channel for agencies and brands
YouTube might not be considered the most exciting marketing channel out there, but brands and agencies see the platform as a reliable marketing channel that delivers consistent success.
-
Pringles goes all in on social to put college athletes front-and-center for ‘March Mustache’ campaign
Pringles is turning to social media — particularly Instagram — to leverage some of the college athletes playing in the March Madness basketball tournament, with the goal of reaching college basketball fans on second screens.
-
Short-form video needs better monetization, creator funds aren’t the way to do it
Creator funds have almost been like a stepping stone before a more permanent solution is either considered or put into place.
-
SponsoredHow advertisers are leveraging omnichannel attribution and measurement to power CTV
Sponsored by MNTN Connected TV advertising has joined and expanded the larger ecosystem of campaigns that advertisers deploy. As such, omnichannel marketing strategies now encompass television and mobile devices, tablets and other screens such as out-of-home. And as customers engage across these different touchpoints, brands are seeking and moving their measurement and analytics efforts to […]
-
L’Oreal uses social listening, in-house teams to tap into beauty trends ‘at the speed of culture’
The beauty behemoth is turning to in-house teams to accelerate content production that taps into trends within days, rather than the weeks or months of traditional marketing and advertising timelines.
-
With Canva and Adobe’s new updates, the generative AI race enters the brand design space
Canva and Adobe are just two of several major design and visual platforms that are rapidly introducing new generative AI capabilities in the service of brands.
