If there was any doubt that 2018 would be another year that marketers continue to turn a blind eye to the problems of digital marketing, it’s gone now. The revelations of the last 12 months have forced chief marketing officers to care about media.

For years, concerns over ineffective ad placements had lingered in the back of marketers’ minds, mere footnotes against the unfettered growth of online media. In 2017, those concerns spilled onto the front pages of national newspapers worldwide after ads for brands such as Jaguar Land Rover and Tesco were spotted against inappropriate videos on YouTube.

  • LinkedIn Icon