15 Stunning Stats About Cyber Monday

Since its inception in 2005, Cyber Monday has become a popular digital alternative to Black Friday as many wary and weary shoppers opt to stay warm at home and avoid the mobs.

Digiday looked at the latest studies to see how Cyber Monday sales have been affected by social referrals, mobile and tablet traffic. Clearly, as our smaller devices get more powerful, there have been upticks in numbers across the board – but some of the details still come as a surprise.

Here are a few key stats to takeaway:

Cyber Mon­day online shopping sales hit $2.29 bil­lion. (Adobe)

Online sales for Cyber Monday grew by 20.6 percent over 2012. (IBM)

Though shoppers spent 5 percent per order more on Black Friday this year, Cyber Monday online sales were up 31.5 percent over Black Friday. (IBM)

Shoppers with loaded carts online actually bought the items at a 12.6 higher rate on Cyber Monday than on Black Friday. (IBM)

Consumers buying goods off their mobile phones accounted for $419 million of online sales. Tablets, on the other hand, accounted for $290.8 million (12.7 percent) of overall online sales. Adobe

Mobile sales exceeded 17 percent of total online sales, a whopping increase of 55.4 percent year-over-year. (IBM)

19.7 percent of all online traffic came from smart phones. Tablets accounted for 11.5 percent. (IBM)

10.1 percent of all online sales came from tablets, versus 6.3 percent from smartphones. (IBM)

Tablet users went bigger, buying about $131.10 worth of goods per order, while smartphone users spent $114.73 per order. (IBM)

Shoppers referred from Facebook averaged $99.60 per order, versus Pinterest referrals, which drove $95.30 per order. (IBM)

Facebook referrals converted sales at a rate 38 percent higher than Pinterest. (IBM)

$150 million in revenue came from social media referrals between Thanksgiving and Cyber Monday. (Adobe)

Apple users spend more than Android users. IOS sales reached 14.5 percent of all online sales, compared to 2.6 percent for Android. (IBM)

Shoppers spent about 6 minutes browsing with mobile phones on Cyber Monday this year, up 6 percent over 2012. (IBM)

Retailers sent 77 percent more push notifications between Thanksgiving and Cyber Monday when compared to the daily averages the previous two months. However, retail app downloads saw a 29 percent increase using the same comparison. (IBM)

Image via Shutterstock



More in Marketing

Snapchat sunsets its AR Enterprise division as it vows to give advertisers AR tools

“We are not diminishing the importance of AR,” he said. “In fact, we are strategically reallocating resources to strengthen our endeavors in AR advertising and to elevate the fundamental AR experiences provided to Snapchat users.”

Measuring Success graphic using ruler and coins

Why Activision Blizzard Media is using an Attention Measurement Scorecard to raise marketers’ confidence in gaming

In Q4 of this year, Activision Blizzard Media is launching in beta a new measurement tool dubbed the Attention Measurement Scorecard. The goal: to raise brands’ and marketers’ confidence in in-game advertising.

With Taylor Swift’s Eras Tour movie, Cinema advertisers hope for a Q4 boost

The concert film will likely help build on cinema advertising’s momentum after Barbenheimer.