Since its inception in 2005, Cyber Monday has become a popular digital alternative to Black Friday as many wary and weary shoppers opt to stay warm at home and avoid the mobs.
Digiday looked at the latest studies to see how Cyber Monday sales have been affected by social referrals, mobile and tablet traffic. Clearly, as our smaller devices get more powerful, there have been upticks in numbers across the board – but some of the details still come as a surprise.
Here are a few key stats to takeaway:
Cyber Monday online shopping sales hit $2.29 billion. (Adobe)
Online sales for Cyber Monday grew by 20.6 percent over 2012. (IBM)
Though shoppers spent 5 percent per order more on Black Friday this year, Cyber Monday online sales were up 31.5 percent over Black Friday. (IBM)
Shoppers with loaded carts online actually bought the items at a 12.6 higher rate on Cyber Monday than on Black Friday. (IBM)
Consumers buying goods off their mobile phones accounted for $419 million of online sales. Tablets, on the other hand, accounted for $290.8 million (12.7 percent) of overall online sales. Adobe
Mobile sales exceeded 17 percent of total online sales, a whopping increase of 55.4 percent year-over-year. (IBM)
19.7 percent of all online traffic came from smart phones. Tablets accounted for 11.5 percent. (IBM)
10.1 percent of all online sales came from tablets, versus 6.3 percent from smartphones. (IBM)
Tablet users went bigger, buying about $131.10 worth of goods per order, while smartphone users spent $114.73 per order. (IBM)
Shoppers referred from Facebook averaged $99.60 per order, versus Pinterest referrals, which drove $95.30 per order. (IBM)
Facebook referrals converted sales at a rate 38 percent higher than Pinterest. (IBM)
$150 million in revenue came from social media referrals between Thanksgiving and Cyber Monday. (Adobe)
Apple users spend more than Android users. IOS sales reached 14.5 percent of all online sales, compared to 2.6 percent for Android. (IBM)
Shoppers spent about 6 minutes browsing with mobile phones on Cyber Monday this year, up 6 percent over 2012. (IBM)
Retailers sent 77 percent more push notifications between Thanksgiving and Cyber Monday when compared to the daily averages the previous two months. However, retail app downloads saw a 29 percent increase using the same comparison. (IBM)
Image via Shutterstock
As influencer marketing grows up, brands, agencies experiment with new content tools like bots
Influencer marketing is maturing as a business for many media firms, as they find ways to leverage creator content and gain new audiences.
No more newspaper ads: Why J.C. Penney is going digital-first this holiday season
As shoppers continue to shift to e-commerce, legacy retailer J.C. Penney is making its strategy digital-first to keep up.
Confessions of a Super Smash Bros. tournament organizer on Nintendo’s lack of support for competitive gaming
Unlike other publishers such as Activision Blizzard and Riot Games, which have pumped millions of dollars into organizing and marketing esports leagues for their titles, Nintendo has never offered serious prize money for competitive Smash events.
SponsoredHow Comscore is simplifying pre- and post-campaign measurement for advertisers
Produced in partnership with Marketecture The following article provides highlights from an interview between Greg Dale, Comscore’s general manager of digital, and Mike Shields, co-founder of Marketecture. Register for free to watch more of the discussion and learn how advanced advertising measurement is providing advertisers access to the deep data they need across all platforms. […]
How the new Web3 loyalty program at Starbucks will be a litmus test for the future of branded NFTs
Starting with a small group of members and employees, Starbucks will invite participants into “journeys” that allow them to collect NFTs and points that unlock new benefits and experiences.
How Yeti is marketing like a DTC brand on social media and in the outdoors
Known for being a brand of indestructible coolers, cups and increasingly lifestyle apparel, Yeti has been evolving from a wholesale company to one that markets more like a direct-to-consumer company as it experiments on platforms like TikTok, Pinterest and its own media properties.