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Life Beyond the Cookie
Gaming & Esports
Managing Through Crisis
The Confessions
WTF Series
Q&A: Tim Armstrong on Web3, data and the ‘bundling’ of consumers
Media
Marketing
Future of TV
Life Beyond the Cookie
Gaming & Esports
Managing Through Crisis
The Confessions
WTF Series
Managing Through Crisis
Managing Through Crisis
Amid gloomy forecasts can ad tech weather the storm?
11 hours ago
| By
Ronan Shields
Managing Through Crisis
Ad tech firm Quantcast cuts 6% in headcount as economic storm clouds gather
August 5, 2022
| By
Ronan Shields
Sponsored
What gaming habits reveal about media consumption
By
Activision Blizzard
Managing Through Crisis
The downturn ad economy: A tale of two narratives
August 1, 2022
| By
Seb Joseph
Managing Through Crisis
Alternative attitudes towards M&A prevail as investors cool on the commoditized middle
July 26, 2022
| By
Ronan Shields
Managing Through Crisis
‘Everything is getting squeezed’: Half a year in, the economic crisis is contorting ad spending
July 7, 2022
| By
Seb Joseph
Managing Through Crisis
A downturn in media spend? It depends, automotive advertising is slowing, while CPG accelerates
June 28, 2022
| By
Seb Joseph
Managing Through Crisis
‘More pressure on performance’: Recession fears have advertisers aiming for conservative budgets, needing more hand-holding
June 10, 2022
| By
Kristina Monllos
Managing Through Crisis
‘Three months ago everybody thought the world was the limit, now everyone thinks it’s over’: Reflections on the quarter with Zeta CEO David Steinberg
June 10, 2022
| By
Ronan Shields
Managing Through Crisis
‘Forecasts on quicksand’: Ad spending slows as advertisers wade through economic uncertainty
June 9, 2022
| By
Seb Joseph
Managing Through Crisis
‘Cost conscious consumers, restrictive economy’: Advertising’s tough ride in 2022
May 20, 2022
| By
Seb Joseph
Managing Through Crisis
What’s ahead: Marketing implications of the economic outlook
May 10, 2022
| By
Seb Joseph
Managing Through Crisis
The advertiser exodus from Russia is going to get awkward
March 14, 2022
|
By
Seb Joseph
| and
Ronan Shields
Managing Through Crisis
‘More self-sufficient’: The changing (yet again) and increasingly challenging role of the CMO
March 4, 2022
| By
Seb Joseph
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