Content & Commerce
Publishers are looking to drive sales of products as a complement to their advertising and subscription businesses.
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How Well+Good is using its newsroom’s knowledge to steer its commerce business
October 12, 2021 • 5 min read -
How Salesforce is gathering its own customer data through its new streaming video play
September 24, 2021 • 3 min read -
‘Full products and brands’: How the merch-ization of beauty is being shaped by celebs, venture capital
September 7, 2021 • 6 min read -
Online gift guides are playing a bigger — and more difficult — role for brands
August 26, 2021 • 5 min read -
Digiday Research: Commerce is now a revenue stream for a majority of publishers
August 17, 2021 • 2 min read -
Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing
August 3, 2021 • 3 min read -
How Yahoo is experimenting with platforms and partnerships to grow its audience
July 27, 2021 • 4 min read -
Future PLC drove nearly $1 billion in e-commerce sales in 2020
July 22, 2021 • 5 min read -
How BuzzFeed taps its resources to grow an early foray into livestream shopping
July 20, 2021 • 5 min read -
How Complexland 2.0’s gamefied virtual shopping festival increased sponsorship revenue by 60%
June 17, 2021 • 4 min read -
How Untuckit embraced virtual clienteling software to drive sales
June 17, 2021 • 3 min read