Brands in Culture
Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.
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How Tito’s Handmade Vodka is tapping into the ‘cultural phenomenon’ of Dry January
January 9, 2023 • 4 min read -
Marketers want consistent measurement, social safeguards and to crack new platform capabilities in 2023
December 27, 2022 • 5 min read -
Why Kim Kardashian is sold on QR codes for Skkn by Kim
December 20, 2022 • 3 min read -
Adidas conquers the World Cup final at Messi’s feet
December 16, 2022 • 4 min read -
How Yeti is marketing like a DTC brand on social media and in the outdoors
December 8, 2022 • 6 min read -
How Zola is boosting its OOH spending in New York for ‘engagement season’
December 8, 2022 • 3 min read -
Florist brand uses video to connect with families during the holiday season
December 7, 2022 • 3 min read -
Why Spotify makes Wrapped its annual marketing moment
December 1, 2022 • 4 min read -
A look at Coke’s World Cup marketing strategy with senior marketing exec Javier Meza
November 30, 2022 • 6 min read -
Why Tractor Supply Company made its TV ad to look like TikTok
November 30, 2022 • 3 min read