Brands in Culture
Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.
-
Green Mountain Coffee Roasters partners with Martha Stewart to retool its social media strategy
October 5, 2022 • 3 min read -
Why some want companies to spend more with Black-owned businesses
September 19, 2022 • 3 min read -
Aerie boosts spending for paid social, influencers as it continues to use un-retouched photos for ads
September 16, 2022 • 4 min read -
Why Zola, Tinder vowed to highlight marriage equality in new marketing to support the Respect for Marriage Act
September 14, 2022 • 4 min read -
DTC skincare brand Truly turns to TikTok to reach Gen Z and millennials through short-form videos
September 14, 2022 • 3 min read -
Why Mailchimp wants to boost brand visibility, sales by targeting marketers on social media
September 13, 2022 • 3 min read -
Brands’ reactions to Queen’s death call into question the authenticity of their messages
September 9, 2022 • 4 min read -
Bose’s CMO on products, content and new ways to advertise audio
September 8, 2022 • 5 min read -
Why PepsiCo took to Instacart with its new campaign just in time for the NFL season
September 7, 2022 • 2 min read -
American Eagle taps Roblox, Meta Quest 2 to get in front of Gen Z shoppers
August 26, 2022 • 3 min read