Beyond Ads
As display advertising craters, publishers are tasked with seeking out creative new ways to monetize beyond standard advertising.
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Microsoft’s ad ambitions for ChatGPT-powered Bing bring new opportunities — and questions
February 16, 2023 • 4 min read -
Rémy Martin leverages the Super Bowl to attract a younger audience, as Anheuser-Busch steps aside
February 10, 2023 • 3 min read -
Digiday+ Research: On the eve of the Super Bowl, brands much prefer advertising on CTV over traditional TV
February 9, 2023 • 4 min read -
Media Briefing: Market check on which ad categories are spending on publisher campaigns
February 9, 2023 • 11 min read -
The Athletic’s Sebastian Tomich is looking beyond ads and subscriptions to reach profitability
February 7, 2023 • 4 min read -
Digiday+ Research: Agencies’ clients more likely to invest in CTV over traditional TV
February 7, 2023 • 3 min read -
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
February 1, 2023 • 5 min read -
Digiday+ Research: Agencies see different paths for online, offline ad spend this year
January 31, 2023 • 2 min read -
How NFTs could evolve for brands — now that marketers know what they actually are
January 27, 2023 • 4 min read -
Why digital clutter is driving brands to rethink the value of newspapers advertising
January 26, 2023 • 4 min read -
Semafor sells Verizon on sponsoring its text message interview series
January 25, 2023 • 4 min read