for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
TV advertising’s traditional upfront model withstood the pandemic, but it’s not immune to the recent economic downturn — which has TV networks eying options to update the upfront model.
The video below outlines how the TV ad market has fared since last year’s upfront cycle and how TV networks are considering changing up the upfront model in 2023. Referring to one option on the table, a TV network said, “That is a big change. That is a big change.” Watch the video to see what they’re referring to.
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