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What to watch for in TV advertising’s 2023 upfront market

TV advertising’s traditional upfront model withstood the pandemic, but it’s not immune to the recent economic downturn — which has TV networks eying options to update the upfront model.

The video below outlines how the TV ad market has fared since last year’s upfront cycle and how TV networks are considering changing up the upfront model in 2023. Referring to one option on the table, a TV network said, “That is a big change. That is a big change.” Watch the video to see what they’re referring to.

More in Future of TV

A red-toned GIF of a TV screen with shifting static in pink, yellow, and red, representing the evolving landscape of biddable CTV and its dynamic, data-driven ad opportunities.

Future of TV Briefing: WTF is IAB Tech Lab’s Concurrent Streams API?

This week’s Future of TV Briefing looks at how IAB Tech Lab’s Concurrent Streams API aims to address one of the fundamental challenges facing the programmatic supply chain as more major live games and events are streamed.

Future of TV Briefing: Is Meta’s Vibes the future of TikTok?

This week’s Future of TV Briefing looks at how the AI-generated content feed of Meta’s Vibes could fill the doomscrolling void if TikTok users abandon the U.S. version of the app.

graphic image of a television (TV) with bills of money flying out of it, representing CTV advertising being an effective form of advertising for brands, publishers and consumers.

Nexxen and Hisense open up smart TV programmatic floodgates

Smart TV ad units are dominated by movie and streamer commercials. They could soon host a much larger variety of brands, following a deal between Nexxen and Hisense’s VIDAA business.