TV advertising’s traditional upfront model withstood the pandemic, but it’s not immune to the recent economic downturn — which has TV networks eying options to update the upfront model.
The video below outlines how the TV ad market has fared since last year’s upfront cycle and how TV networks are considering changing up the upfront model in 2023. Referring to one option on the table, a TV network said, “That is a big change. That is a big change.” Watch the video to see what they’re referring to.
More in Future of TV
Future of TV Briefing: FAST platforms have become a fixture among audiences and ad buyers
This week’s Future of TV Briefing looks at the state of the free, ad-supported streaming TV market.
Future of TV Briefing: 6 charts that sum up the state of streaming subscriptions
This week’s Future of TV Briefing looks at how deceleration in streaming subscription growth and steady subscriber churn have coincided with a rise in people subscribing through aggregators.
Future of TV Briefing: How the TV, streaming and digital video industry spent its summer (2025 edition)
This week’s Future of TV Briefing recaps a summer during which the future of TV began to bore many more shades of its past.