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Marketers increasingly pressured to show their creator spend is worth it — with harder metrics
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Future of TV
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Future of TV
Member Exclusive
BuzzFeed, Group Nine Media are selling more ‘brand-safe’ cross-platform video ads directly
March 5, 2019
Member Exclusive
‘Change is coming. It’s about to get rougher before it gets smoother’: Why AT&T is combining HBO and Turner
March 4, 2019
Future of TV
Spain’s top soccer league La Liga is building a U.S. media business
March 1, 2019
Marketing on Platforms
‘Decent learning curve for them’: Facebook will need to adapt its pitch to crack TV upfront market
February 28, 2019
Member Exclusive
Video Briefing: Snap wants more scripted original shows for Snapchat Discover
February 27, 2019
Future of TV
Roku platform head Scott Rosenberg: OTT’s ROI beats linear TV
February 25, 2019
Future of TV
Cheatsheet: Roku expects to make $1 billion in revenue this year
February 21, 2019
Future of TV
With $23m in fresh funding, Overtime wants to move beyond viral dunk clips to build a ‘next-generation sports network’
February 21, 2019
Member Exclusive
Video Briefing: Beware, Facebook Watch publishers, the subsidies will not last
February 20, 2019
The Programmatic Marketer
‘The opportunities are being throttled’: Internet-enabled TV is missing out on programmatic ad buys
February 20, 2019
Publishing in the Platform Era
All Def Media, Daquan publisher IMGN Media are now co-producing original shows
February 19, 2019
Publishing in the Platform Era
MTV rolls out Facebook Watch quiz show
February 19, 2019
Future of TV
Ad buyers’ latest gripe: Outstream video ads playing out of view
February 15, 2019
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