Connect with execs from The New York Times, TIME, Dotdash Meredith and many more
Video: Ziff Davis’ Mike Finnerty on using its size to drive its commerce business
Digital publishing is all about maximizing resources, reach and efficiency. In this presentation from Digiday’s Hot Topic: Subscriptions and Commerce, which took place in NYC this February, hear from Mike Finnerty, general manager at Ziff Davis, on how it uses its scale to make the most of its commerce operations. The key hits:
- When your business operations are dealing with a wide variety of publications, it is essential for them to understand the value proposition of each brand.
- From a user experience standpoint, what works on one website will work on another, regardless of the difference in content.
- Finding efficiencies requires an understanding of each brand’s unique audience. “Not all brands can do all things well. You have to be really focused on what your audience is there to do,” said Finnerty.
- “I think the big goal for us is to make sure we’re building a really strong platform that, as we go off and acquire the next brand or two, or three, they’re able to plug more efficiently into the system. So it’s making sure we have that scalable data infrastructure, a scalable technology platform, but also a great go-to-market approach for marketers.”
Subscribe to the Digiday Video Briefing: A weekly email with news, quotes and stats around the modernization of video, TV and entertainment.
More in Future of TV

‘Walt Disney is not Mickey Mouse’: The modern creator career path, from full-time to founder
The business of being a creator isn’t a solo show. They have become full-on productions.

Future of TV Briefing: A preview of Digiday’s CTV Advertising Strategies event
This week’s Future of TV Briefing previews next week’s CTV Advertising Strategies event that I’ll be hosting with top brand and agency executives in New York City.

Future of TV Briefing: TV is YouTube’s top screen — except when counting views and among Gen Z viewers
This week’s Future of TV Briefing looks at how mobile still accounts for an overwhelming majority of YouTube video views and why some Gen Z viewers aren’t tuning into YouTube on TV screens.