Video: Ziff Davis’ Mike Finnerty on using its size to drive its commerce business
Digital publishing is all about maximizing resources, reach and efficiency. In this presentation from Digiday’s Hot Topic: Subscriptions and Commerce, which took place in NYC this February, hear from Mike Finnerty, general manager at Ziff Davis, on how it uses its scale to make the most of its commerce operations. The key hits:
- When your business operations are dealing with a wide variety of publications, it is essential for them to understand the value proposition of each brand.
- From a user experience standpoint, what works on one website will work on another, regardless of the difference in content.
- Finding efficiencies requires an understanding of each brand’s unique audience. “Not all brands can do all things well. You have to be really focused on what your audience is there to do,” said Finnerty.
- “I think the big goal for us is to make sure we’re building a really strong platform that, as we go off and acquire the next brand or two, or three, they’re able to plug more efficiently into the system. So it’s making sure we have that scalable data infrastructure, a scalable technology platform, but also a great go-to-market approach for marketers.”
Subscribe to the Digiday Video Briefing: A weekly email with news, quotes and stats around the modernization of video, TV and entertainment.
Member ExclusiveFuture of TV Briefing: Ad buyers want to fix the TV ad market in this year’s upfront
Heading into this year’s upfront, agency execs plan to demand that TV networks — as well as advertisers — take a more realistic look at the supply of ad inventory.
Member ExclusiveFuture of TV Briefing: Paramount+’s advertising pitch leaves some buyers hesitant
Buyers say there are still many unknown details about the audience of Paramount+, especially going up against multiple other streamers.
Member ExclusiveFuture of TV Briefing: TV’s upfront advertisers hold tight
TV advertisers have largely kept their upfront commitments rather than cancel a large percentage of their ad buys.
SponsoredHow publishers are maximizing retention after the COVID-19 subscription surge
Michael D. Silberman, senior vice president of strategy, Piano For many publishers, 2020 was a good year for subscriptions, and the trend has continued into 2021. For example, over the last month, The New York Times grew active news subscriptions by 48%, and Insider has doubled its subscriber base to just over 100,000 in the […]
Member ExclusiveFuture of TV Briefing: Streaming services count on content to keep subscribers acquired in 2020
Typical subscriber retention tactics like discounted renewal offers and email reminders are fine, but streamers find that what matters most is whether subscribers have enough shows to watch.
Smart TVs have become the new front in the connected TV platform battle
As smart TVs' share of video viewership has grown, so has their prominence in the connected TV distribution and ad markets.