How VidCon’s Gen Z attendees see TikTok vs. Instagram Reels vs. YouTube Shorts
TikTok continues to be the predominant short-form video platform among the teens, tweens and twentysomethings who attended this year’s VidCon, the annual convention for the creator economy. But the gap to Instagram Reels and YouTube Shorts isn’t that far off, as covered in the video below.
In addition to laying out of the pros and cons of TikTok vs. Instagram Reels vs. YouTube Shorts, the attendees highlight how their use of the short-form video platforms mirrors the channel-surfing behavior of traditional TV audiences.
More in Future of TV
Agency execs expect sports to push the upfront’s pace, pricing with up to double-digit spending increases
While many ad buyers expect the amount of money committed in this year’s upfront overall across traditional TV and streaming to be flat if not down compared to last year, the sports side of the upfront is another story.
Future of TV Briefing: The 2025 upfront preview
This week’s Future of TV Briefing looks at the topics and trends likely to set the tone for this year’s upfront negotiations.
Future of TV Briefing: CTV ad market’s transparency problem hits a boiling point
This week’s Future of TV Briefing recaps a heated discussion about transparency in the connected TV ad market that took place during the Digiday Programmatic Marketing Summit.