Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
How VidCon’s Gen Z attendees see TikTok vs. Instagram Reels vs. YouTube Shorts
TikTok continues to be the predominant short-form video platform among the teens, tweens and twentysomethings who attended this year’s VidCon, the annual convention for the creator economy. But the gap to Instagram Reels and YouTube Shorts isn’t that far off, as covered in the video below.
In addition to laying out of the pros and cons of TikTok vs. Instagram Reels vs. YouTube Shorts, the attendees highlight how their use of the short-form video platforms mirrors the channel-surfing behavior of traditional TV audiences.
More in Future of TV
Future of TV Briefing: Streaming subscribers save $16 through bundles
This week’s Future of TV Briefing looks at how much money people are actually signing through streaming subscription bundles and which streamers they plan to subscribe to in perpetuity.
Future of TV Briefing: Streaming advertising’s supply-demand imbalance
This week’s Future of TV Briefing looks at a spate of recent studies that illustrate the out-of-whack supply-demand dynamics in the streaming ad market.
Future of TV Briefing: YouTube’s dynamic brand insertions could unlock the upfront market for creators
This week’s Future of TV Briefing looks at how YouTube’s plan to enable creators to swap out sponsored segments normally baked into their videos may be the most disruptive development in the creator economy in 2026.