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Future of TV Briefing: The definition of a household is complicating the industry’s measurement makeover
This Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET. More from the series →
This week’s Future of TV Briefing looks at the definition of a household dilemma that complicates the industry’s measurement makeover and includes a video skit to illustrate the situation.
- Homeward bounds
- Streaming watch time stays stagnant
- YouTube’s original programming pivot, Google’s smart TV footprint, streaming’s pay problem and more
More in Future of TV
CMO Strategies: A guide to marketers’ success metrics for ad-supported streamers, including Netflix, Prime Video and Roku
In this report, we examine the success metrics advertisers consider when placing ads on streaming platforms and the challenges they face on those platforms.
Future of TV Briefing: How mid-sized advertisers may shape this year’s upfront market
This week’s Future of TV Briefing looks at how mid-sized advertisers may be less inclined to make upfront commitments this year — which could have the effect of pressing larger advertisers to commit.
Future of TV Briefing: CTV advertisers fail to reach 80% of households
This week’s Future of TV Briefing looks at a report from Innovid that seems to show CTV advertisers’ reach and frequency calibrations are out of whack.