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Special Projects
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Media Buying
The 2024 Notebook
What influencer agencies are watching in 2024: paid media, virtual influencers and commerce
January 4, 2024
The Programmatic Marketer
Omnicom Media Group maps its own path to avoid the potholes of programmatic
January 3, 2024
WTF Series
WTF is anomaly detection?
January 2, 2024
The 2024 Notebook
As retail media grows, more agencies are implementing their own ways to guide clients
January 2, 2024
Looking Back/Ahead to 2024
Generative AI’s breakout year: Digiday’s definitive 2023 timeline
December 29, 2023
Looking Back/Ahead to 2024
Bot takes: ChatGPT, Bard and Claude ponder 2023, pitch holiday TV ads, and predict 2024
December 25, 2023
Looking Back/Ahead to 2024
Alternative media tries to grab the spotlight, but the economy has other plans
December 22, 2023
Looking Back/Ahead to 2024
Agencies hope AI helps with content transparency, anticipation and commerce in 2024
December 21, 2023
Looking Back/Ahead to 2024
Holding companies vs. independent agencies: who beat who in 2023?
December 20, 2023
Member Exclusive
Media Buying Briefing: Here are five media agency trends to watch in 2024
December 18, 2023
Looking Back/Ahead to 2024
AI Briefing: Creative ways companies used AI in advertising in 2023
December 18, 2023
The History of Ad Tech
A History of Ad Tech Chapter 3: The Holdcos Strike Back
December 18, 2023
The History of Ad Tech
Digiday’s Oral History of Ad Tech podcast, episode 3, with Joanna O’Connell
December 18, 2023
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