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Media Buying
Member Exclusive
Media Buying Briefing: WPP and Stagwell offer a tale of two outlooks
March 3, 2025
Marketing on Platforms
Amid stock price drops, The Trade Desk promises ‘win-wins’ for clients and publishers
February 28, 2025
Business of TV
Amazon’s impact on the streaming ad market has opened CTV door to small business advertisers
February 27, 2025
Data Regulation
As Big Tech battles EU regulators, it also flaunts its value
February 26, 2025
Generative AI
Why a Samsung-backed startup is testing AI search ads
February 26, 2025
Member Exclusive
Media Buying Briefing: Crossmedia’s global goals are to localize where holdcos can’t
February 24, 2025
Brand Safety
Amazon Ads to change URL transparency and reporting after high-profile CSAM report from Adalytics
February 21, 2025
Evolving Agencies
A principal media side-effect: avoiding the word ‘agency’ in contracts with clients
February 19, 2025
WTF Series
WTF is identity resolution?
February 18, 2025
Member Exclusive
Media Buying Briefing: IPG and its many challenges (and opportunities)
February 17, 2025
Super Bowl
Tubi’s Super Bowl viewership highlights brands’ embrace of FAST channels
February 14, 2025
The Programmatic Marketer
The Trade Desk missed its revenue target for the first time, here’s how CEO Jeff Green pledged to fix it
February 12, 2025
Generative AI
How Media By Mother’s CEO wrote a quick, noteworthy pitch using generative AI
February 12, 2025
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