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Media Buying
Super Bowl
GLP-1 draws pharma advertisers to double down on the Super Bowl
February 6, 2026
The Sports Marketing Playbook
Programmatic is drawing more brands to this year’s Winter Olympics
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The Sports Marketing Playbook
WPP Media beefs up its sports insights prowess with new partnership with Genius Sports
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The Sports Marketing Playbook
Despite saturated live sports calendar, Super Bowl remains north star for brands
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The Programmatic Publisher
Hearst rethinks brand safety to unlock news ad yield
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The Programmatic Marketer
Lego is building out an in-house programmatic team
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Member Exclusive
Ad Tech Briefing: Amazon launches MCP server for agent-driven advertising
February 3, 2026
Brands in Culture
Gale agency study on emerging media encourages marketers to tap more deeply into communities
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Evolving Agencies
Will Publicis Groupe keep exploring M&A or does it need to focus on what it’s already got?
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Member Exclusive
Media Buying Briefing: Marketers are wary of civil unrest at this year’s World Cup
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Navigating Economic Instability
‘There seems to be a mind shift’: Advertisers keep ad spending flexible as uncertainty persists
January 29, 2026
AI Revenue Generation
Inside the debate over agentic advertising and standards
January 26, 2026
Member Exclusive
Media Buying Briefing: CourtAvenue’s new president looks to grow, integrate and find M&A targets
January 26, 2026
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