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Marketing
Marketing on Platforms
How Revolut’s creator strategy is benefitting from YouTube’s long-form swing
July 19, 2024
Life Beyond the Cookie
Some ad tech vendors are pulling back from Google’s Privacy Sandbox amid uncertainty
July 19, 2024
The Creator Economy
How partnerships between athletes and brands are beginning to resemble influencer deals
July 18, 2024
Retail Revolution
Amazon Prime Day recap: Shoppers buy household items over pricey splurges on first day
July 18, 2024
Marketing on Platforms
Advertisers don’t seem too tempted by Meta putting ads on Threads
July 18, 2024
Member Exclusive
CMO Strategies: A guide to display ads — benefits, obstacles and trends
July 17, 2024
Life Beyond the Cookie
‘It’s in Google’s best interest’: Sources urge more formal Privacy Sandbox legal terms
July 17, 2024
Gaming & Esports
Why angel investor Matthew Ball still believes in the metaverse
July 16, 2024
Member Exclusive
Marketing Briefing: Why sustainability is ‘not a priority’ for marketers right now
July 16, 2024
Business of TV
‘We’re watching the war’: Tubi hits growth spurt, but isn’t part of the streaming wars, CMO Nicole Parlapiano says
July 16, 2024
Advertising around Politics
Platforms struggle with misinformation and exploitation amid Trump assassination attempt
July 16, 2024
Generative AI
‘Everything is AI now’: Amid AI reality check, agencies navigate data security, stability and fairness
July 15, 2024
The Confessions
Confessions of a DTC investor on the difficulty of dealing with the ‘increasingly common’ founder-influencer
July 15, 2024
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