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Marketing
The Creator Economy
Earnings season rundown: CEOs are betting big on the creator economy
August 6, 2025
Generative AI
Academia-industry partnership eyes talent development in AI-centric creative economy
August 6, 2025
The Creator Economy
As creator fees rise, so does the confusion over what to pay
August 6, 2025
The Creator Economy
Search or social? Influencer marketing finds itself in the middle
August 5, 2025
Retail Media Rewritten
‘It fundamentally changes what it means to be an e-commerce brand’: What a ChatGPT checkout system could mean for retail
August 5, 2025
Retail Media Rewritten
Inside the C-Suite: Anthropologie launches Maeve as a new brand using influencers, TikTok and (of course) Substack
August 4, 2025
The Creator Economy
In graphic detail: Inside the creator economy’s M&A boom
August 4, 2025
Retail Media Rewritten
How tariffs have upended the back-to-school season
August 1, 2025
Marketing on Platforms
As YouTube Shorts reaches 200 billion views, advertisers increase their investment
August 1, 2025
Brands in Culture
Mythbusted: American Eagle and Dunkin’ and the risk of ignoring cultural context in ads
August 1, 2025
Business of TV
Here’s what media buyers say they need to accelerate ad spend on Netflix
July 31, 2025
Generative AI
Inside Unilever’s AI beauty marketing assembly line — and its implications for agencies
July 30, 2025
Navigating Economic Instability
Procter & Gamble welcomes new CEO, anticipates reduction in staff in the face of an uncertain economy
July 30, 2025
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