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Marketing
The Creator Economy
Brands hire Gen X and boomer influencers as the ‘power of the silver influencer’ rises
March 7, 2025
The Creator Economy
Whalar Group bets on 24,000 square-foot creator campus to broker brand deals, recruit talent under one roof
March 7, 2025
The Programmatic Marketer
Marketers rethink cheap programmatic as ad waste mounts
March 7, 2025
Digiday @ SXSW
As SXSW kicks off, marketers embrace it as an ‘accessible’ conference for content, connection
March 7, 2025
Member Exclusive
Digiday+ Research: TikTok usage and spend fall as U.S. ban looms
March 6, 2025
Marketing on Platforms
Why one exec thinks 2025 could be Pinterest’s most pivotal year yet
March 6, 2025
Marketing on Platforms
Amazon’s expanding ad platforms casts shadow on ad tech cottage industry
March 5, 2025
The Programmatic Marketer
Why Index Exchange’s CEO thinks curation is programmatic’s biggest shake-up since header bidding — maybe even bigger
March 5, 2025
The Programmatic Marketer
Amazon tightens its grip on TV ads with AI tool built for upfront negotiations
March 4, 2025
WTF Series
WTF is attribution modeling?
March 4, 2025
Marketing on Platforms
Amazon launches Alexa+, and marketers want ads
March 4, 2025
Member Exclusive
Marketing Briefing: How the desire for cultural relevance is changing marketers’ planning cycles
March 4, 2025
Equality and Opportunity
Amidst a broad dismantling of DE&I, Hyundai maintains multicultural marketing, spend commitments
March 3, 2025
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