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Advertising’s new ‘universal language’ for AI agents sparks old debates about power and openness
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Special Projects
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Marketing
Retail Revolution
How brands and retailers are preparing for GEO, ‘the future of SEO’
September 25, 2025
Marketing on Platforms
Snap’s offering incentives to boost uptake of its Sponsored Snaps
September 24, 2025
Marketing in Sports
As sports rights-holders compete for cultural cachet, the Australian Open has gone on tour across the U.S.
September 24, 2025
Google on Trial
Beyond the U.S. trial, here is Europe’s antitrust case against Google’s ad tech monopoly explained
September 24, 2025
Navigating Economic Instability
How Volvo is marketing its electric vehicles in a moment of uncertainty
September 24, 2025
Marketing in Sports
Sports media’s rising tide lifts niche ad tech firms
September 23, 2025
Member Exclusive
Ad Tech Briefing: The 2025 M&A rebound is back with a whimper, not a bang
September 23, 2025
Marketing in Sports
Sports rights owners are embracing YouTube creators as their next media partners
September 22, 2025
Marketing on Platforms
Even with a new U.S. TikTok deal in sight, marketers feel uneasy
September 19, 2025
Retail Media Rewritten
How Best Buy aims to woo advertisers in a crowded and competitive RMN marketplace
September 19, 2025
Member Exclusive
Future of Marketing Briefing: In the age of AI, the CMO role gets a corporate makeover
September 19, 2025
Managing Through Crisis
Ad execs hope quarterly earnings reform can ease short-termism, but it’s no silver bullet
September 18, 2025
Generative AI
Marketers warm to AI, but creative challenges and legal risks still loom
September 18, 2025
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