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Despite saturated live sports calendar, Super Bowl remains north star for brands
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SHAPING WHAT’S NEXT IN MEDIA
Last chance to save on Digiday Publishing Summit passes is February 9
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Marketing
The Creator Economy
Dick’s invests in in-house influencers as brands seek control
January 22, 2026
AI Revenue Generation
‘A multi-model world’: Microsoft’s CEO says the future of AI is orchestration, not one single model
January 21, 2026
AI Revenue Generation
OpenAI is hiring engineers, not ad sellers, first to build its ad business
January 21, 2026
The Creator Economy
A step toward compliance: the creator economy addresses disclosure and liability risks
January 20, 2026
Marketing on Platforms
Pinterest CRO Bill Watkins leaves amid reorganization
January 20, 2026
Retail Media Rewritten
How brands like Vuori, Rothy’s and Away have adapted to the new DTC landscape
January 20, 2026
Marketing on Platforms
As OpenAI gears up to launch ChatGPT ads, marketers try to keep up
January 20, 2026
Super Bowl
Avocados From Mexico turns to AI to advertise around the Super Bowl instead of a TV buy
January 19, 2026
Marketing on Platforms
In Graphic Detail: Why platforms are turning social video into living room TV
January 19, 2026
Brands in Culture
Beverage brands update Dry January marketing based on changing consumer habits
January 16, 2026
Member Exclusive
Future of Marketing Briefing: X claims an ad comeback, reality proves out a different thesis
January 16, 2026
AI Revenue Generation
Mythbuster: What AI is not about to do in advertising
January 16, 2026
Brands in Culture
How The North Face, Vans and Timberland are trying to transform their businesses in 2026
January 15, 2026
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