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Marketing
Super Bowl
Here are the cases for and against an $8 million Super Bowl ad
February 7, 2025
Member Exclusive
Digiday+ Research: Agencies carry worry about client budgets into 2025, but optimism is still strong
February 6, 2025
Marketing on Platforms
With TikTok in limbo, YouTube Shorts cashes in
February 6, 2025
Super Bowl
Mascot embrace, celeb overload and metatextual advertising: Trends dominating this year’s Super Bowl ads
February 6, 2025
The Creator Economy
Marketers remain cautious about investing in Snapchat amid TikTok uncertainty
February 5, 2025
Bold Call
Bold Call: As Musk’s political clout rises, Twitter’s brand exodus could become a X’s brand influx
February 5, 2025
Super Bowl
Inside the debut Super Bowl strategies of Häagen-Dazs, Duracell and MSC Cruises
February 5, 2025
Super Bowl
Social media fragmentation exposes cracks forming in Super Bowl second screen plans
February 5, 2025
Navigating Economic Instability
Tariffs, inflation and the ad market’s race for flexibility
February 4, 2025
Member Exclusive
Marketing Briefing: Why marketers are taking a ‘lighter approach’ to Super Bowl advertising this year
February 4, 2025
Super Bowl
How creators are growing beyond the Super Bowl this year, from creator houses to fan festivals
February 3, 2025
Advertising around Politics
The definitive guide to what’s in and out (so far) in Trump’s second presidential term
February 3, 2025
Equality and Opportunity
Boycotts and backlash reveal complications in changing DEI landscape
February 3, 2025
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