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Marketing
Beyond Ads
Tariff whiplash throws a wrench in brands’ supply chain diversification plans
August 14, 2025
Marketing on Platforms
‘It’s the worst execution I’ve seen’: Confessions of a marketer on pulling every client off Google’s PMax
August 13, 2025
Member Exclusive
CMO Strategies: How marketers are spending and measuring across social media in 2025 — from Meta to TikTok
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Navigating Economic Instability
At Carbone Fine Food, tariffs are putting pressure on its ‘most important ingredient’
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Marketing on Platforms
X’s automated ad vision left advertisers underwhelmed
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Marketing in Sports
Dentsu’s latest deal signals rising holdco interest in NIL creators
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Navigating Economic Instability
Tariff-hit brands cut back on customer service reps and turn to AI chatbots to cut costs
August 8, 2025
Marketing on Platforms
Meta’s Superintelligence Labs is already becoming part of the pitch to marketers
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Evolving Agencies
As AI alters cost of creative, indie agencies review how they charge clients
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The Programmatic Marketer
The Trade Desk shares plunge after posting Q2 revenues of $694 million
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Retail Revolution
Sunglass Hut sees a lift in store traffic after running CTV ads
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Navigating Economic Instability
Why marketers aren’t panicking in face of the latest tariff pressures (yet)
August 7, 2025
WTF Series
WTF is brands’ new investment in creator-generated content?
August 7, 2025
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