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The case for and against the ‘programmatic-ification’ of the creator economy
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Marketing
Gaming & Esports
As in-person events gradually return, DreamHack looks to become ‘a SXSW of games’
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Why an exercise bike wants to bring gamified fitness to the metaverse
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Member Exclusive
Marketing Briefing: ‘Put more effort elsewhere’: How the Facebook outage could renew calls for diversification in ad spending
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Work Life
Robot manicures are the newest way to get people back in the office
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Equality and Opportunity
‘We need to have people sitting at the table’: Black marketing firm founder Danielle Reid talks the future of DE&I in marketing
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Work Life
Why fear and dread around commuting are driving the reality of the new workplace
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Experimental Channels
Why Snap is leveraging augmented reality technology to get a leg up in the social commerce arms race
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Gaming & Esports
AT&T and 100 Thieves are bringing their partnership into the metaverse with the AT&T Station
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Brands in Culture
‘Make it an inclusive community’: KYX World is aiming to be Rent the Runway for sneaker fans
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Work Life
Employers turn to tech players to help them manage vaccine mandates
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Marketing
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Gaming & Esports
State Farm’s motion-captured NBA2K mascot combines the virtual with the physical
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