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Marketing
Member Exclusive
Marketing Briefing: ‘No inspiring message’: Humor, charity become main themes ahead of the Big Game
February 2, 2021
Brands in Culture
‘A regular drum beat of content’: How brands like Chobani are using TikTok to reach new audiences
January 29, 2021
Brands in Culture
‘It wasn’t your usual Super Bowl production’: Chipotle CMO Chris Brandt on figuring out the right tone for the Big Game
January 28, 2021
Member Exclusive
Marketing Briefing: As Apple and Google privacy updates near, marketers, media buyers see ‘adverse impact on advertisers’
January 26, 2021
Brands in Culture
‘Consumers expect brands to act’: Why defining voice and values has become crucial for marketers amid crises
January 25, 2021
Content & Commerce
Why more brands are looking to augmented reality product try ons to drive sales
January 25, 2021
Retail Revolution
‘Pouring gasoline where it needs to be poured’: Why a DTC seafood company is rethinking its ad spend
January 22, 2021
Brands in Culture
U.S. retail and fashion brands are cautiously optimistic about Biden’s ‘Buy American’ plan
January 22, 2021
Digiday+ Marketing Briefing
Marketing Briefing: Marketers and agency execs are hoping for more optimism post-inauguration
January 19, 2021
Brands in Culture
Why Adidas treats esports deals like media partnerships, not sponsorship deals
January 18, 2021
Agency Culture
‘Must be a better way’: Why Mother is getting into the media business with new independent agency
January 15, 2021
Future of Work
Fashion brands are abandoning traditional org charts in favor of ‘fluid’ teams
January 14, 2021
Retail Revolution
‘People won’t question our ability’: Why performance marketing agencies want to create their own DTC brands
January 14, 2021
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