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As Trump returns to the White House, media buyers clamp down on brand safety
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Marketing
Future of Work
‘It’s taking a whole village to plan’: Who is calling the shots on what the return to offices looks like?
May 10, 2021
The Programmatic Marketer
It’s deja vu for marketers as Apple’s ATT causes consent headache
May 10, 2021
Member Exclusive
Media Buying Briefing: Attention metrics vie for the industry’s, well, attention. Will it take root?
May 10, 2021
The Programmatic Marketer
COVID-19 scam ads decline, but AI systems risk catching legitimate vaccine messages in their traps
May 10, 2021
Future of Work
Influencers are creating million-dollar incomes selling their expertise via online courses
May 7, 2021
Brands in Culture
‘Pretty dramatic shifts’: 1-800 Contacts CMO on the changing media landscape amid privacy changes and a return of normalcy
May 7, 2021
Brands in Culture
‘Return of travel depends on their success’: How marketers are promoting tourism as Covid vaccination ramps up
May 7, 2021
Retail Revolution
Archery brand goes on first-party data expedition, but Google scores, too
May 7, 2021
The Creator Economy
‘Boomer spring break’: Alaska Airlines is creating its own hype house for boomer influencers
May 6, 2021
Content & Commerce
Cheat sheet: Etsy beats earnings, turns focus to adding more revenue sources
May 6, 2021
The Programmatic Marketer
‘An early red flag’: Mobile ad industry grapples with early uncertainties from Apple’s tracking crackdown
May 5, 2021
Agency Culture
‘Culture is our number one export’: How an Atlanta-based marketing collective is pushing for tangible diversity gains
May 5, 2021
Privacy
‘Inflection point’: Microsoft’s GM of Global Advertising Business on privacy, ad business growth
May 4, 2021
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